In response to bostatewarrior's comment:
Udog, What are your thoughts on why the game didn't sell out?
BTW, I see that the black out deadline has been extended.
any answer I give is pure speculation. I am not sure how the pats handle the playoffs with Season ticket holders, but in indy, I think an offer on these tickets is made to season ticket holders midway through the season. Payment is required and not refunded, I think, until the colts don't make the playoffs, and even then, if they don't, I think the team applies the money to next year's season tickets unless specifically requested otherwise.
It is possible that at the time the offer went out, that the colts did not look like much of a playoff team and so season ticket holders balked. Further, given the price of tickets, teams always look for deep pockets to fill seats. In a small market, those deep pockets are signifcantly less than in a large market.
I am sure the colts will sell out. Either way, the NFL has an issue on its hands. I truly believe it has reached the pinnacle of its financial profitability. Due to the very high salary cap and teams paying for new stadiums (even public private ventures) tickets have become unaffordable for the vast majority of citizens.
I think we are going to see big changes in the league over the next 10 years - especially in the small markets.
The league can't just assume there's another small market to send a team to. LA never supported a team and yet it is the second largest market in the country. The large markets will always survive, but beyond maybe 15 locations, the league must be worried.
I know that's long winded, but I think the league has reached the peak of what they can ask fans to shell out for games.