For 100 bucks, you get the new Madden when it comes out in April (value - $60) shipped to you for free, and you ALSO get access to NFL Sunday Ticket Max for DirecTV subscribers, or access to the online component (tablets, laptops, mobile) for people without (value - $250).
Additionally for people with DirecTV, you get vouchers for $10 off per month, for 1 year for your service.
This deal is AMAZON EXCLUSIVE. They have exactly 100,000 packages to sell, 50k XBox/50k PS3.
This is a TREMENDOUS deal. I haven't bought a Madden game in ten years, but the value for Sunday Ticket, which I was going to purchase anyway, make it an absolute NO BRAINER!
Being the deal hound that I am...I had to share this. I expect these pre-orders will go fast once word spreads. From what I can tell, this deal just showed up Friday, May 17th.