I think incorporating Lloyd too much in the game plan was/is a bad idea.
Last years offense was a top offense without a deep threat. And if Gronk were healthy, probably an offense good enough to win the Super Bowl.
To me Llyod is a bonus player.
lloyd should get the same type of looks that Branch got last season.
Branch (2011) 90 Targets, 50 Recs, 702 yards 5 Tds
Something that I would hope for Lloyd would be
Lloyd (2012) 90 Targets, 64 Recs 950 yards 8 Tds
In other words, Lloyd plays the same role as Branch last season, but because he's a better player he capitalizes more on those opportunities. Instead, Lloyd already has 65 targets.
Gronk, Welker, and Hernandez are the go to guys. Lloyd, Edelman and Branch are the complimentary targets.
Lloyd doesn't need to get 100 recs. He just needs to make the 1-2 extra plays per game that Branch could not make.
I'm eager to see what this offense becomes after the break. I can't tell if Lloyd gets so many looks by gameplan, or because of the Hernandez injury. I think Gronk and Hernandez still aren't as healthy as we think they are.
Only thing that should be slightly altered is the pass to run ratio from last season. 611 pass attempts is too much.