The New England Patriots will wear black-ribbon logos on their helmets on Sunday in honor of the 26 victims of Friday's Connecticut elementary school tragedy.
The Patriots also will light 26 white flares during a moment of silence before Sunday night's game against the San Francisco 49ers.
The Patriots see Newtown as part of their New England base, and had a direct connection with Friday's tragedy.
The Kraft family, which owns the Patriots, also owns a box company, Rand-Whitney, that has a factory less than one mile from Sandy Hook Elementary School.
Rand-Whitney's parking lot was used Friday as a meeting area for media members after the tragic shooting at the school, a Patriots official said this weekend.
Giants coach Tom Coughlin also held a moment of silence for the victims at the team meeting at its Atlanta hotel on Saturday night, team sources told ESPN. Many players were visibly moved, the sources said. Most found out what happened in Newtown coming off the practice field on Friday.