Re: Real reason Bob Kraft likes the Tim Tebow signing so much . . .
posted at 6/13/2013 11:53 PM EDT
From TIME Magazine . . .
One thing that almost everyone can agree on is that Tebow will have an outsized impact on the Patriots in one department: merchandise sales. Within hours of Tebow signing a contract with the team, the Patriots pro shop sent an e-mail to fans notifying them that pre-orders of Tebow’s new Patriots jersey were being accepted for $99.95 (free shipping included!). The message circulated even before Tebow officially had a jersey number. (It’s since been announced as #5.)
(MORE: Boston Evangelicals React to Tim Tebow Signing)
Patriots management had good reason to get started early pushing Tebow gear. This is a player, after all, who had a top-selling jersey and an entire line of T-shirts devoted to him before he’d ever played a game in the NFL. Last summer, Tebow’s Jets jersey ranked third in sales, behind only RGIII and Peyton Manning. By the end of last season, Tebow’s jersey had fallen to thirteenth place in sales, though that’s still quite astounding considering that he didn’t started all year and threw only a handful of passes for the Jets.
Tebow Mania may have lessened after his mostly awful year with the Jets, but “because Tim Tebow has a cult following unlike any other,” New York sports marketing consultant Keith Wan told the Boston Herald, “there will be a good amount of jersey sales.”
In any event, a side effect of the Tebow craze has been enormous demand for Tebow gear, and the expectation is that demand will see a major boost thanks to his signing with a new team. “There’s no doubt that his Patriots jersey is going to be a big seller,” Robert Tuchman, founder of the marketing firm TSE Sports & Entertainment, said to the Boston Globe:
Read more: http://business.time.com/2013/06/13/one-way-tebow-will-definitely-help-the-patriots/#ixzz2W9w7bb9d
Read more: http://business.time.com/2013/06/13/one-way-tebow-will-definitely-help-the-patriots/#ixzz2W9vp3dC9