Re: Henry & LL Take Sides: Bobby V. Stays! Fans Can TAKE A HIKE!
posted at 8/16/2012 3:01 PM EDT
Food for thought:
RS hats @ 25.00 ea - if just 300,000 fans bought one, grand total is: $7,500,000.00 - assume the standard licensing fee of 20%, that's $1,500,000.00 to the Sox.
T-shirts @ 30.00 ea - x 300,000 = $9,000,000.00 x 20% =$1,800,000.00.
Let's have an average price of $151.00 per seat at Fenway $151.00 x 39,928 = $6,029,128.00 per home game x 82 home games for a whooping annual total of $494,388,496.00.
Now, let's take a look at the sponsors: in 2007, for ONE half-inning..for ONE game, the cost for an ad behind home plate is $300,000.00. If you have just 1 company advertise there, that's 18 half innings at $300,000.00 per half inning for 82 home games for a grand total of $442,800,000.00. In order to be able to afford that kind of avert space, companies like WB Mason, Hood, DD, Papa Ginos - have got to be raking in at least 4 x that amount. The ONLY way they will stop spending scratch on that kind of adverts is if you can convince all of New England to stop buying EVERYTHING any company that advertises on NESN, at Fenway, and anywhere else that might be connected with the Sox.
Even if 100 people....or even 1,000 people, stopped buying merch and tix and didn't purchase anything from any company that sponsored the Sox it would be little more than a drop in the bucket and will barely be noticed by anyone.
There are about 620,000 people who live in Boston. 6,497,967 people live in MAss. And probably at least 300,000 who, like me, don't live there but support the boys.
I understand the rally cry of "DON'T BUY MERCH!!" but even if everyone on this board stopped it wouldn't even be noticed in the wallets of those that be.
Not trying to rain on anyone's parade, sorry - just trying to look at things from a logical standpoint.
Feel free to counterpoint.