Re: Now We're Doing PR for Boras?
posted at 7/16/2013 10:24 AM EDT
In response to Ergoetal's comment:
Yes, but there's no new information, only Boras stating the obvious.
And notice how Boras got his talking points in, from the paragraph I quoted, with "starting" three times to the final few words, where "durability" shows up.
Want to do a real story on Boras, ask him again why it took Ells a year to recover from the fractured ribs -- note Boras' talking point on that, that Ells only got hurt because he ran into somebody. What does that mean? That's Boras being defensive, knowing that that's a problem. But Pete doesn't follow it up, with, say, questions about Ell's getting a reputation for being soft.
Without questions like that, it's a non-story. It helps Boras sell his product, but doesn't bring any neew insight -- other than Boras' talking points -- to Globe readers.
Maybe carry a two-graph piece, but don't make it look like a full-fledged feature.
What Im saying is this is no different from anything hes done with any of his clients. Hes always quoted by some baseball reporter. So its not like the Boston papers are doing anything different than any other paper/webiste. I dont really care for it because its obviously the same ol' same ol', I understand that. But he so high profile and over the top that the media is drawn to him.
Boras will obviously defend his client if asked certain questions, or if its anything medical he will not answer the question and refer to the medical staff for the answer. The media just wants to get a quote from him because they can be rather entertaining and over the top. Thats all.
Besides, the article was more about Ellsbury recoving from a serious shoulder injury that could have very well hurt his game. Since hes a FA, and the best OF FA on the market this year, this is a story that makes sense, as well as getting a few quotes from the guys high profile agent.