While this ownership group was busy patting themselves on the back for winning a 2nd World Series in 2007, they planned pregame ceremony after pregame ceremony. Counted attendance figures as the ( bogus) streak continued, watched as souvenier sales went ballistic (like the #46 Ellsbury jerseys that outnumber the #2 Ellsbury jerseys), and figured the fans would turn out in record numbers to be at Fenway for the 100th year celebration.
What they failed to notice ( or chose to ignore) is that this team had no superstars. They hired a rookie GM to replace the guy who once was considered the second coming of you know who and they brought in a manager who hasn't managed an MLB team since Cal Ripken was the biggest name in baseball.
Basically, blinded by success, they forgot that ballgames are won by players who want to win and who have world class talent. Say what you want about "dirt dogs" ( and you do need these types) but superstar talent wins championships. This team had superstars, Manny Ramirez, Pedro Martinez, Curt Schilling, Johnny Damon, a younger David Ortiz. These are the superstars that formed the backbone of the 2004 championship. A motivated Josh Beckett and a true professional , Mike Lowell along with many of the same stars from 2004 propelled the 2007 team back to the top.
But as the superstar talent left ( or got lazy....Beckett) the ownership failed to notice that they were left with a team mostly made up of aging stars (Ortiz,Wakefield , Varitek), bench players ( Ross, Aviles,Podesednick, Sweeney) and unproven kids ( Nava, Dubront, Lavarnway). Not to mention a ragtag rotation with many castoffs,( Cook, Aceves,Atchison,Morales, Melancon).
To the credit of these players many have preformed very well( Ross, Atchison, Morales Podsednick, Aviles) but you are only going to get so far without leadership of superstar like players. Frankly they didn't draft enough talent. The homegrown players are great additions to a team but few are All Star type players.
This ownership group inherited a team with many superstars in place , they did a great job of adding the missing pieces, but when faced with building a team that is devoid of ( or needed to replace ) star type players they failed miserably.
I think they got caught up in yesterday and stopped looking at tomorrow. Blinded by the fans and money pouring in , they forgot the Red Sox fans are not now going to settle for paying sky high prices for a second rate team with second rate coaching.
I fear it's too late to build a winner any time soon and we are in for at least 3-5 years of missing playoff action. I hope I am wrong, but I don't see a strong backbone of a winner here, and you don't get that through free agency and trades.