With beer prices north of $7.00, I'd like to see lower prices but the main thing is the beer has to be cold. Drinking beer from a plastic cup at room temp or slightly above sucks. That's how the Brits like it. Fenway's a baseball venue first. Cold beer is a must. All beer vendors should post a cold indicator at their booth. You know the booth that's going to sell the most beer. ...........I remember an old radio ad from the 50's. It went something like this, "Make mine an ice cold Ballantine beer or ale".