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New study on TV ads for sweets, fast-food

July 19, 2010

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A new study found that from 2003 to 2007, TV ads that touted sweets declined while ads for fast-food restaurants increased.

SWEETS
Declined:
41% for ads aimed at 2- to 5-year-olds

29% for 6- to 11-year-olds

12% for 12- to 17-year-olds

FAST-FOOD RESTAURANTS
Increased:
5% for ads aimed at 2- to 5-year-olds

12% for 6- to 11-year-olds

20% for 12- to 17-year-olds

SOURCE: University of Illinois at Chicago, Archives of Pediatric and Adolescent Medicine

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