Kraft has launched a "Let's Get Zesty" campaign, complete with a scantily clad male model showcasing its salad dressing in commercials and print ads.
It's this print ad of the model on a picnic blanket that has caused the group One Million Moms, an organization that seeks to "give moms an impact with the decision-makers and let them know we are upset with the messages they are sending our children," to say "Shame on Kraft."
Check out the ad in this tweet by The Zesty Guy himself.
And here's part of the One Million Moms response to the ad.
Last week's issue of People Magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling.
Read the entire response. The organization is urging people to send Kraft a letter demanding the company discontinue the ad immediately.
What do you think of the ad?
And you can check out The Zesty Guy in action in this commercial and interview.
About Parent Buzz
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Kristi Palma, Boston.com Moms producer, is the mom of a first grader and a preschooler. She is a writer who enjoys cooking her grandmother's Italian recipes (when her son isn't launching paper airplanes into them). Follow her on Twitter @kristipalma.