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Clorox apologizes for dad article. Are you offended?

Posted by Kristi Palma  July 2, 2013 09:28 AM

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Clorox is apologizing for an article about new dads that has ticked off so many readers the company yanked it.

Here is one of the most quoted lines in the article:

Like dogs or other house pets, new dads are filled with good intentions but lacking the judgment and fine motor skills to execute well.

If you missed it, here is the entire article, "6 mistakes new dads make," courtesy of parents.com. You can also read the posts from readers at the bottom.

Outraged readers called the article "discriminating and insulting" and some vowed to boycott Clorox.

Here is Clorox's response on Facebook:

As you may have seen we recently removed a website article, “New Dads”, that was a part of a series of humor pieces on modern parenting. It was never our intention to diminish the important role of dads. The dad who wrote the piece for us actually was trying to poke fun at the caricature of "the hapless dad." To some of you it didn’t come across that way and we apologize. We’ve been talking with many of you throughout the day and appreciate the feedback.


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Welcome to Parent Buzz, where you can read about and discuss the hot parenting issues of the day, find family-friendly events in Boston and beyond, and get parenting tidbits and tips.

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Kristi Palma, Boston.com Moms producer, is the mom of a first grader and a preschooler. She is a writer who enjoys cooking her grandmother's Italian recipes (when her son isn't launching paper airplanes into them). Follow her on Twitter @kristipalma.
Jennifer Clark Estes is a teacher, writer, blogger, and the mother of four young children. In her free time, she blogs at A Mom's World, plays with the kids (or chauffeurs them around), and is desperately seeking a quiet spot so she can read a book. Follow her on Twitter @JenniferCEstes.
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