The Boston parenting community was shocked to find out this week that Isis Parenting is closing. Isis is a baby store that also provides prenatal and early parenting education.
Heather Coughlin, CEO of Isis, told The Boston Globe's Beth Teitell, "This is a tough environment for independent retailers. It’s no mystery. There are a lot of competitive forces – there’s diapers.com and Amazon.com."
Coughlin has posted a letter on the company's website. She writes, in part:
Isis Parenting is sorry to announce we will soon close our doors and, effective immediately, we will no longer be able to conduct classes or consults. That said, as we continue to sell the remainder of our trusted products over the coming days, we invite you to stop in – for drop-in playgroups, great sales and (most importantly) to say goodbye to a gathering place that has meant so much to so many.
You can imagine that our team is taking this very hard and relaying this news to them today was not easy. We are an organization made up of passionate educators and professionals who care deeply about our mission and live out our core values each and every day. Their passion and vision have fueled me over the last few years and are what gave me the confidence as a leader to fight so hard for our survival. Put simply, I ask for your compassion and support as we all digest this news, together.
Folks who are enrolled in classes can expect further communication from Isis, she writes. Questions about classes can be submitted via email to email@example.com. There is also a place on the company website to find out more about refunds, where to go in the absence of Isis, and more.
Read how parents reacted to the closing on Twitter.
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Kristi Palma, Boston.com Moms producer, is the mom of a first grader and a preschooler. She is a writer who enjoys cooking her grandmother's Italian recipes (when her son isn't launching paper airplanes into them). Follow her on Twitter @kristipalma.