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Kodak introduces aromatography ;-)

Posted by Teresa Hanafin  April 1, 2010 08:29 AM

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Google says it has switched names with Topeka, Kansas. Starbucks announced that it is introducing two new coffee sizes: "Plenta" and "Micra". Not to be outdone, Kodak has a big splashy announcement on its homepage about a breakthrough in digital image processing: Aromatography.

In my book, this is one of the best days of the year.

Kodak's new process, which it has dubbed Neuro-Optic-Nasal-Sense Imaging, adds data to the pixels of an image that create a sensory perception of odor. They applied the test to photos of wildflowers, a freshly baked cookie, a wet dog, and a baby's diaper -- with mixed reactions from test subjects.

Researchers did post this caveat:

"The science behind Aromatography has not been thoroughly tested on humans. Preliminary users report widely varying results and experiences. Emerging trends indicate a significantly greater response among subjects born in the months between May and June. If you do not experience anything unusual while viewing our test images, please do not panic, do not seek medical attention, there is nothing wrong with you. If you are lucky enough to experience the amazing effects of Aromatography, just relax and enjoy them and take comfort in the knowledge that you have the power to control your mind and the world around you. Or maybe you should consider the possibility that you're a little too open to the power of suggestion."

By the way, their shorthand for Neuro-Optic-Nasal-Sense imaging is NONSense.

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