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About Me: Mike Troiano is the Chief Marketing Officer of Actifio, a venture-funded technology startup outside Boston. He spent his early career at top advertising agencies including McCann-Erickson and Foote, Cone & Belding, and became the founding CEO of Ogilvy & Mather Interactive in 1995. Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, and merged it with NASDAQ-listed systems integrator Primix Solutions, where he became president. After the sale of Primix in 2002 he joined venture-funded mobile content pioneer m-Qube, serving as a member of the executive team until the company was bought by VeriSign (Nasdaq: VRSN) in one of the largest Boston-based venture capital exits of 2006. He was the CEO of Kraft Group-funded matchmine, a distributed media discovery platform, and then a Principal of Holland-Mark, a Boston-based strategic marketing firm.
Mike is a frequent contributing writer on marketing, entrepreneurship, and social media, and is ranked in the top 1% of the most influential people on Twitter. He serves as a TechStars mentor, and as an advisor to Boston startups including BostInno, Drync, Kibits, Quant5, and WeatherMob. Mike is a graduate of Cornell University, and the Harvard Business School.
Comment on: Here+are+the+first+tweets+from+some+of+Boston+tech's+top+influencers
Posted 03/21/2014 09:33:59 EDT
What a long, strange trip it's been.
Comment on: Tech,+the+great+equalizer,+still+struggles+to+make+it+to+Dudley+Square
Posted 03/11/2014 11:14:29 EDT
Well intended, but off base. Boston struggled for so long with innovative technology companies scattered across the 128 belt, lacking the density to create a real startup community. Now we've solved t more »
Comment on: As Mayor Menino reflects wistfully, it feels like journeyâs end - Metro - The Boston Globe
Posted 03/28/2013 04:30:53 EDT
Great column, Brian. Well said.
Comment on: 'Latest apps let discounts find you. But will retailers see an advantage in mobile coupons?'
Posted 11/22/2010 08:02:02 EST
Balanced as always, Scott. The distinction between trial-oriented and loyalty-oriented Programs is the key here, I think. Either can work, but its important to decide which is your objective, and focu more »
Comment on: 'Doing better business'
Posted 10/10/2010 10:40:20 EDT
It was a great day, and a valuable one. To be honest it mystifies me how anyone could think businesspeople coming together to act more responsibly could be anything other than a great thing for Americ more »
Comment on: 'Why Apple is still generating buzz'
Posted 04/04/2010 10:20:12 EDT
Great piece, Scott. Elaborating on my comment... Steve Jobs has said that if you give people what they ask for, by the time you deliver it, they want something else. That means great products are born more »
Comment on: 'Increasingly, marketing isn't just one-way street'
Posted 04/26/2009 08:56:55 EDT
Nice piece, Scott. You should come out to SF if you can, here's the lineup: http://bit.ly/X3ENT more »