The folks at Paramount Australia are facing some heat after putting out a promo poster for “Teenage Mutant Ninja Turtles” that is eerily reminiscent of the Sept. 11, 2001 attacks in New York City.

The poster showcases the four Ninja Turtles freefalling from a burning (and possibly exploding) skyscraper, with the film’s Australia release date in fine print. Problem is, that release is scheduled for September 11. It was posted to both the Facebook and Twitter accounts and has since been removed.

Twitter users have been reacting all day, citing Paramount Australia’s lack of sensitivity and apparent lack of proofing:

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Some Twitter users don’t seem to be fazed by the poster:

Paramount Australia has not posted to its Facebook or Twitter accounts regarding the incident. Paramount Pictures was contacted by entertainment news outlet TheWrap but had yet to had yet to return the request for comment at the time of publication.

Teenage Mutant Ninja Turtles,” starring Megan Fox, Alan Ritchson, Johnny Knoxville, Noel Fisher, and Jeremy Howard, is set to premiere in the U.S. on Aug. 8.