Food and dining

‘Top Chef’ Star Fabio Viviani Brings Food Truck to Harvard Square Sunday

Photo courtesy of Columbus Foods/Fabio Viviani

“Top Chef” is headed to Boston this spring, but before it does, one of the Bravo show’s alumni will visit Cambridge’s MayFair on Sunday.

“Top Chef Masters” and “Top Chef” season 5 contestant Fabio Viviani will be onboard the Columbus Foods’ MeatUp Food Truck on Sunday from noon until 6 p.m. at the 31st annual Harvard Square MayFair, spreading his knowledge of high quality deli meats.

Columbus Foods, a San Francisco-based company, formed a bond with Viviani years ago when he began using the company’s meats in his restaurants for cheese plates and other dishes. Viviani became a big fan, and when he heard about the company’s plan to hit the streets of America in a food truck this spring, he knew he had to sign on.

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“The reason I decided to help them out with the process is because I’m a fan of the product,” Viviani told Boston.com in a phone interview.

“They had an idea of going on a tour around America, having people — instead of what most companies do when they want to promote a product — instead of going and spending a ton of money...they got a food truck,” Viviani said. “And now we go around the United States having people physically taste the product instead of listening and reading about it.”

So far, the tour has included stops in Arizona and Utah, and will venture to New York, New Jersey, and Louisiana after Boston.

Viviani will give a demonstration from 2 until 3 p.m. and fans of his who visit the truck can enter to win a trip to Los Angeles, including two nights lodging and a cooking session with Viviani himself at his Moorpark, Calif. restaurant, Café Firenze.

If nothing else, stop by and try out one of the foods that Viviani stands by, because as he said, “At the end of the day, we’re talking about food. the only way for people to understand the quality and passion behind the food is to actually taste it.”

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