Haven’t We Seen Dunkin’s New Mother’s Day Doughnuts Before?

The Flowers for Mom Donut.
The Flowers for Mom Donut.
Dunkin’ Donuts

If you thought Dunkin’ Donuts’ latest holiday-themed treat, the ‘‘Flowers for Mom Donut,” was actually new, think again.

Released just in time for Mother’s Day this weekend, the company’s flower-shaped doughnut is being called a “new creation,” but in reality, it’s a lazy copy of their Easter Peeps doughnut, just sans the Peeps.

Don’t believe us? Take a closer look.

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Here’s another shot of the “Flowers for Mom Donut.”

Looks a lot like the Peeps doughnut, doesn’t it?

Nice try Dunkin’, nice try.