Update regularly and join groups
Like any social network, LinkedIn puts a high premium on activity. So it’s a good idea to update regularly, according to Wayne Breitbarth, author of “The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.”
But don’t go overboard. A few updates a week, up to once a day is plenty. Remember to stick to business, and if possible, make your updates useful. Also try joining relevant groups and participating in the conversation.
“You can establish a reputation for being informed or an expert in your field … by freely sharing your ideas and wisdom,” says Karen Southall Watts, a business trainer and career coach from Bellingham, Wash. “But you can also use those discussions to learn from the thought leaders in your field.”