May 6, 2003

Homes sweet homes
Posted by deisenhart@bostonworks.com">Douglas Eisenhart at 12:05 PM -

Recently I visited my brother in southern California. What's he doing there? Well, in addition to enoying the sun, the desert, and the relaxed California lifestyle with his wife, he's selling real estate - residential real estate - and loving it. Little did I realize, as this article from Career Journal attests, that, like other MBAs, he's onto something good in an otherwise down economy:

Amid one of the worst recruiting seasons for M.B.A.s in years, more are starting to consider careers in residential real estate, one of the few industries still healthy in the current economy. While the number entering the field is "too small to be statistically significant," according to a Graduate Management Admissions Council spokeswoman, even elite schools report that recent graduates have more interest in it.

Now my brother's a little older than the recent grads, but the underlying principles of marketing and sales still hold. And you have to pick your spots. But put demographics and geographics in your favor and it may just work. Something to consider - real-ly.

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