June 20, 2005 10:56 AM

And the winner is ...
Posted by Diane Danielsonat 10:56 AM

Maybe winning is on my brain because I'm reading Jack Welch's new book, but it seems that recently "winning" is definitely in vogue for businesses these days. See an online article from a new national women's business magazine, aptly titled, Pink Magazine, about Negotiating to Win.

The trouble starts early on. From the sandbox to the playing field to the classroom, boys encounter far more power and control over their environment than girls do. Boys are often rewarded more often for taking a stand and admonished less frequently for making aggressive demands. It's no wonder they grow up more eager to negotiate than women.