September 19, 2005 2:23 PM

Networking - the likeability factor
Posted by Diane Danielsonat 2:23 PM

This Sunday's Bostonworks section takes a look at networking and how to blend the friends with career helpers.

When Ferrazzi talks about networking, he talks about being liked. If people like you, they will help you, so instead of concentrating on getting favors, focus on being likeable. Otherwise, ''you'll wake up when you're 40 years old in a cube and upset that a 30-year-old is your boss. And you'll say to yourself that the person got the job because the boss likes him better. And the answer will be, right.''