April 16, 2006 11:30 AM

Why blogging may be good for your career
Posted by Diane Danielsonat 11:30 AM

We've all heard the horror stories of people getting fired for blogs. But what if you blogged in a way that might be good for your career? Today's Bostonworks section of the Globe features a story about how blogging can be a competitive advantage. Some reasons cited include: creating a network; controlling your reputation on the web; and helping to market and promote your business.

Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google's system works in such a way that blogs that are heavily networked with others come up high in Google searches.

So have you ego-googled lately? Do you know whether you "give good Google or not?" You might want to check and then think about what blogging might do for you. Don't have enough time to blog? There's groups like www.gather.com where you can post on occasion without having to maintain a daily blog. But beware the rants and ravings as they may come back to bite you! And please, do be witty! The world can always use more wit!