September 15, 2006 3:02 PM

Social networking goes corporate
Posted by Diane Danielsonat 3:02 PM

Interesting article from the Wall Street Journal entitled "Offices co-opt consumer web tools." It looks at how companies are using wiki's, blogging and social networking tools for a competitive advantage.

Hill & Knowlton is one of a number of companies that are co-opting consumer Web technologies for everyday office use. Examples includes social networking - which connects people online through common acquaintances - and "wikis" (think Wikipedia) - which let several people change a document on a Web page and then track those changes. In the past year and a half, Intel Corp., Quark Inc., SAP AG and International Business Machines Corp. have begun experimenting with such innovations as recordings of meetings that can be downloaded to iPods, blogs where employees can talk back to their bosses, and internal Web pages that allow people to read their colleagues' meeting notes and add their own.