October 21, 2008 12:03 PM

Channel surfing for jobs
Posted by Jesse Nunesat 12:03 PM

Do you find internet job searches too confusing? Does wading through column after column of help-wanted ads in print test your patience? Then a new joint venture between Monster and Comcast may be right up your alley. The two companies announced plans for a TV channel dedicated solely to help-wanted advertising. Couch potatoes rejoice!

Bloomberg News reports:

The channel, which will reach 16.5 million homes, will be similar to one that Philadelphia-based Comcast runs with ads for cars, a company spokesman said. It's expected to start by the end of the year and will be part of the on-demand section of Comcast's digital-cable service.

The alliance helps New York-based Monster, the largest owner of help-wanted Internet sites, fight the softening US economy by finding another way to reach job seekers. Comcast aims to attract help-wanted advertisers who rarely use TV now.

The channel, called Monster On Demand, will let viewers scroll through job listings using their remote controls. The channel is expected to start with basic job listings, and will eventually include video, Stoever said.

The companies will also run a website where customers can go for more information about jobs advertised on TV. Over time, Monster On Demand may let channel surfers apply for positions using their remote controls.

Monster will sell the ads for the channel and split revenue with Comcast.