A new kind of green in recruiting
Posted by Douglas Eisenhart at 1:03 PM

Human Resource Executive online reports on a new competitive tool in the recruiter's arsenal:

You do all the right things to recruit top talent. You offer competitive salaries and good benefits, and you pay attention to work/life balance.

But other companies do, too. So what's your edge? Do you even have one?

Don't look now, but what may be the next big thing in recruiting is already here -- and some of your competitors are taking full advantage of it. They're thinking green. And we're not talking about the color of money.

They say job seekers coming out of college are now demanding to know the kinds of things that potential employers are doing for the environment -- but they're noticing a similar passion in baby boomers, who may be looking for more meaning in their careers and are desiring work at a company that reflects that.

What is your organization doing to attract environmentally conscious workers - of any age?