By now, most of us know what Twitter is even if we don't use it extensively. But what you may not be aware of are all the ways HR practitioners are finding value on Twitter. Just as the number of people with accounts on Twitter has grown (up to 100 million), so have the uses for this free application.
From recruiting to networking to staying on top of industry developments, here are a few of the ways HR pros are using Twitter:
Recruiting - Twitter is a free medium for sharing posted job openings with an expanded audience. You can also use hashtags, e.g. end your tweet with #jobs or #FinanceJobs, to make your posts findable by a wider audience. Inc. Magazine published this article on using Twitter for recruiting.
Networking - Like LinkedIn and Facebook, Twitter can be used as a social network for staying in touch with people you already know or those you admire and would like to know better.
Education/sharing information - Billed as a micro-blogging platform, Twitter's initial purpose was to promote links to blogs, which makes it a great way to access articles and blogs you're interested in reading. Following HR news organizations, associations, legislators, vendors or consultants on Twitter is one way to get the latest industry news.
Chat - Twitter allows you to connect and communicate with others one-on-one or in a one-to-many format. Chats are a good example of the latter. Chats are organized by topic and run by a moderator but open to anyone who wants to participate. This Google docs spreadsheet offers a guide to over 500 different Twitter chats including: #CareerChat, CareerBuilder's #CBjobchat, the #ConnectingHR community's #CHRchat, #GenYjobs, #HFchat (part of #HireFriday community project) and #jobhuntchat.
Share experience of live events - tweeting live events or webinars has become pretty common. Doing so enables the attendees to participate in "side"conversation and the non-attendees to follow what's happening or being said.
Build your brand - Twitter is more than another way to broadcast company news. It also gives you a chance to connect with and share your perspective with followers.
Want to get started? Here's a list of 50 HR experts to follow on Twitter.
Aaron Green is founder and president of Boston-based Professional Staffing Group and PSG Global Solutions, or @PSGStaffing on Twitter. He is also the chairman of the American Staffing Association. He can be reached at Aaron.Green@psgstaffing.com or (617) 250-1000.
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Featuring human resources advice and columns from The Boston Globe's On Staffing and Hire Authority writers.