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Get maximum market penetration
for less than you might think.

Metro

Amplify your recruitment message with an ad in the Boston Metro! This free daily paper offers an at-a-glance snapshot of the headlines in news, sports, entertainment and more. And thanks to the Metro's new relationship with The Boston Globe, you now have a new way to connect with Greater Boston's commuting professionals: BostonWorks Metro Edition. Published every Monday, this special recruitment section is sure to catch commuters' attention as they start off the workweek.

With over 170,000 copies distributed daily and an average issue readership of almost 300,000 (nearly 200,000 of whom don't regularly read The Boston Globe) the Boston Metro gives you access to a whole new jobseeker audience for a very reasonable price. For only $6.00 a line, you can repeat your BostonWorks ad in the BostonWorks Metro Edition, increase your message frequency and ensure an even richer selection of quality candidates.


Metro Boston reaches over 500,000 Greater Boston
adults each week, including...

  • 71,000 or 72%* of professionals/managers who commute on public transit


  • 101,800 or 51%* of public transit commuters aged 25-44


  • 67,700 or 66%* of public transit commuters who work in Downtown Boston

Repeat your BostonWorks ad in the Metro and you'll reach:

  • 1,770,800 or 50% of adults in Greater Boston


  • 148,900 or 50% of active job seekers


  • 658,700 or 62% of those with college or post-graduate degrees

*Percentages relatively unstable due to small base, use with caution. Note: Weekly Metro reach represented by 5-issue cume readership.

Sources: 2003/2004 Gallup Poll of Media Usage and Consumer Behavior, Boston 5PMSA; 2003/2004 Media Audit
BostonWorks Product Index
Call today! 1-888-566-4JOB

Do you have additional product questions? Please contact us about your needs.



 

Rates

Open Rate for Metro Only Ads**$9.00 per line
Three days within one week 7 days**$12.00 per line
Your ad automatically posted online 7 days - Display ads$125
Your ad automatically posted online 7 days - Agate line ads$75
 
* Full-run or regional buy
** Minimum ad size 3 columns x 1.5 inches

Specifications

  • Runs on Mondays in the BostonWorks/Metro
    If Monday is a holiday, section runs on Tuesdays.
  • Must be ordered at the same time as the BostonWorks ad, and must be an exact pick-up
  • Premium charge for special placement

Deadlines

Space and materials: Friday, noon
For more information on rates & packages, solutions@bostonworks.com

 


Customer Support 1-888-566-4JOB x3 or e-mail: info@bostonworks.com | Globe Classifieds 617-929-1500
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