Bill Bogdanovich, chief executive of Broad Reach Healthcare, wanted to spice up the employee of the month program at the skilled nursing and assisted living facility in North Chatham.

“We ended up with 12 people a year that got a little bit of recognition and plaques that gathered dust in the break room,” he said. So he instituted the Smooth Sailor program (since “Broad Reach” is a sailing term) to recognize employees who go the extra mile. Good deeds — such as the nursing assistant who came in on her day off to bring a patient a Coolatta from Dunkin’ Donuts — are rewarded with $10 gift cards to Dunkin,’ Stop & Shop, and other nearby businesses.

The company gives out about 1,000 cards a year to its 220 employees, and the rewards don’t stop there. Each month, all the good deed winners’ names are put into a hat for a $50 gift card drawing.

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