Stand-alone video resumes have gotten mixed reviews. A 2010 survey by the Boston research firm Aberdeen Group found that only 5 percent of employers used video resumes in hiring.
Multimedia resumes work best when they are part of a broader campaign, said John Wilpers, founder and chief executive of Degrees2Dreams, which offers career-launching services to students and recent graduates. In addition to a multimedia resume, Wilpers said, such a campaign should include a blog about a niche in your professional field, personal marketing through social media, and a series of informational interviews.
“The multimedia resume has to be part of a more coherent strategy,” Wilpers says. “It’s like a tree falling in the woods. If nobody knows about it, what good is it?”
Fernando Febres, a 2012 graduate of Emerson College, was able to wow a prospective employer by combining traditional techniques, such as a paper resume and networking, with 21st-century technology. Febres designed his resume with his website address highlighted in an eye-catching blue and white banner to get reader attention. Anyone who decided to check out the site would see multimedia features such as photos of a logo he designed for a new line of high-fashion jeans and video clips of him interviewing people.
At a networking conference in New York, Febres said, recruiters commented on how his resume, business card, and website had a cohesive look. “It’s about branding me.” says Febres, 22, who landed a marketing job with General Mills, the Minneapolis-based food giant. “My advice to job seekers is to invest time online and in print.”