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It’s not about networking, it’s about doing it right

Mary Langan landed a job by networking.
Mary Langan landed a job by networking.

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OK, you’ve been looking for a new job for a while, doing what all career specialists say you should: networking. You attend events, hand out business cards, and try to make as many connections as you can that might lead to a job.

But it’s not working. Few interviews. No job offers. And sometimes not even an acknowledgment of follow-up e-mails after a networking event.

Career and human resource specialists say they meet a lot of frustrated job seekers who spin their wheels while networking. The problem, specialists say, is not networking itself, but rather flawed approaches, attitudes, and expectations behind unsuccessful networking strategies

“You have to know people. They have to know you,” said Jayne Mattson, senior vice president of Keystone Associates, a Boston career management firm.

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