I'll take 365 coffees to go
A LOT OF companies offer coffee at the workplace — no wonder they call it a perk — but brewing machine company Keurig Inc. supplies both the home and the office.
The Reading company gives each employee a $170 single-cup home brewer, as well as four free boxes of coffee a month — enough for about 96 cups. Keurig also brews plenty of coffee at the office, with 12 stations located on four floors.
The company doesn’t track how many of its employees drink coffee — non-coffee-drinkers can use the home-brewing machine to make tea and cocoa — but it’s safe to say they’ve made a few converts. Dan Cignarella, vice president of away-from-home sales, says he isn’t a “crazy coffee drinker,’’ but indulges more now than he used to.
“I brew at home. I brew as soon as I get to the office, and then I have an iced coffee after lunch,’’ Cignarella said, adding that the machine giveaway isn’t merely a nice gesture. “It just makes so much sense. You’re creating an advocate in every single person who works there.’’