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Dress One Notch Up

Posted by Peter Post  May 17, 2012 07:00 AM

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Recently I was asked by a young male seminar participant, ďIíve got an interview with an advertising agency next week. What do I wear?Ē

The reality is most job interviews are a competition. Itís not just how you look, act and express yourself that matters, itís how you look, act and express yourself in comparison to the other candidates that matters.

If you apply to a dot com business where everyone is in jeans and a t-shirt and you show up in a suit, you donít look like you belong. Conversely, if you apply to a private investment bank where business formal is the norm and you show up in khakis and a golf shirt or even a button-down shirt with no tie, you may have significantly hurt your chance for the job before you answered the first question.

My advice? Dress one notch up. Find out what the people who work at that agency wear to work and then kick it up a notch. If they wear golf shirts and khakis, you wear a button-down shirt, no tie, slacks, and maybe even a jacket or blazer. Your goal is to look like you fit in.

During the twenty years I owned an advertising agency, I interviewed dozens of job candidates. I was amazed by the people who came in for an interview dressed inappropriately. Most were dressed too casually, and many displayed body language that was unprofessional, like slouching in the chair or not being able to look me or other staff in the eye as we talked. I couldnít help but wonder: If thatís how they dress and act for the interview, how are they going to dress and act when meeting clients or prospects when they represent my business and me?

So, how do you find out how people at that business dress? If possible, try visiting the day or two before your interview. Introduce yourself to the receptionist, and take a moment to observe how people are dressed. In addition, check with the receptionist or assistant to confirm the name, spelling and pronunciation of the person or people youíll be meeting with. If you do it correctly and your competitor doesnít, youíve got a leg up.

Regardless of business casual or business formal, wear clean clothes, ones with no stains or odor. Clothes should be lint-free and pressed as well. Better yet, todayís no-iron shirts and pants are a great way to look sharp without having to do the ironing yourself or pay to have your clothes pressed. And while youíre at it, check your personal grooming: hair, nails, teeth, breath, and beard.

This blog is not written or edited by or the Boston Globe.
The author is solely responsible for the content.

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Patricia Hunt Sinacole is president of First Beacon Group LLC, a human resources consulting firm in Hopkinton. She works with clients across many industries including technology, biotech and medical devices, financial services, and healthcare, and has over 20 years of human resources experience.

Elaine Varelas is managing partner at Keystone Partners, a career management firm in Boston and serves on the board of Career Partners International.

Cindy Atoji Keene is a freelance journalist with more than 25 years experience. E-mail her directly here.

Peter Post is the author of "The Etiquette Advantage in Business." Email questions about business etiquette to him directly here.

Stu Coleman, a partner and general manager at WinterWyman, manages the firm's Financial Contracting division, and provides strategic staffing services to Boston-area organizations needing Accounting and Finance workforce solutions and contract talent.

Tracy Cashman is Senior Vice President and Partner of the Information Technology search division at WinterWyman. She has 20 years of experience partnering with clients in the Boston area to conduct technology searches in a wide variety of industries and technology.

Paul Hellman is the founder of Express Potential, which specializes in executive communication skills. He consults and speaks internationally on how to capture attention & influence others. Email him directly here.