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When Your Writing Is Not Your Writing

Posted by Peter Post  August 23, 2012 07:00 AM

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I received a thank-you note in the mail the other day. A card in a smaller envelope was sure to catch my attention. Handwritten, too. Amidst all the junk and bills, that note promised something positive, a brief respite from the otherwise tedious mail. “What a pleasure,” I thought. So, I jumped to open it.

When I opened the card and began reading the message, I was struck by the uniformity of the handwriting. Every “e” was shaped exactly like every other “e.” Every “s” looked exactly like every other “s.” I started focusing on how similar everything seemed instead of on the message. In every instance, each individual letter was a perfect duplicate, each time it was used.

That’s when it struck me. The note wasn’t handwritten. It was computer generated. It was perfect. No one writes perfectly. Not like that.

I stress how important thank-you notes are in building strong positive relationships. Handwriting connotes a personal touch that says to the recipient, “You are important to me—important enough that I’m taking the time to handwrite this note to you. I appreciate you.” By forming the letters on the page you are putting something of yourself into the note. Through your writing you touch the recipient; you build the relationship.

As I looked at the thank-you note, I felt like I was being fooled. The sender clearly wanted to appear as if he had written the note, when in fact he hadn’t. He wanted me to believe that he appreciated my business so much that he took the time out of his busy day to write me a note.

Great, except for the subterfuge revealed by the computer-generated writing—and the assumption that I’m not going to notice. That, in a nutshell, is the problem with these fake handwritten notes. The perfectly formed, uniform writing that is meant to look hand-done lacks sincerity, and sincerity matters in business (as well as in your personal life.) When you are sincere, people will believe in you. They will have confidence in you. That confidence builds trust. Business is built on trust. It takes time to build trust. But it takes only one act to lose trust, and gaining it back again can be very hard.

Now, will that computer-generated “handwritten” note cause me to lose trust in the writer? Probably not. But it is one little chink in our relationship. Something that might give me pause to wonder about this person’s sincerity. If someone else, a competitor for instance, sent a note that really was handwritten, then who stands out?

My advice: Hand write the note. If your handwriting is poor, word process the note and then include a short, handwritten message at the bottom of the note, and sign it.

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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