Its applicant tracking software, which costs staffing firms about $150 a month per user, also allows Bullhorn to compile data from all its clients, identifying industrywide statistics that companies can use to run their businesses more efficiently. Bullhorn has calculated, for instance, that a recruiter has to recommend about 75 applicants to place a single professional hire.
“You can really run these businesses by the numbers,” said Bullhorn vice president Andrew Hally. “If you hit those ratios, you will make money.”
At FootBridge Energy Services, an engineering and technology staffing firm in Andover, managing partner Todd Springer said the firm uses Bullhorn data to help track what types of jobs his firm is most successful in filling and which Internet job boards have the most qualified candidates.
Bullhorn’s system also makes it easier for recruiters to match candidates to multiple openings, Springer said: “It’s a tremendous benefit to the applicants.”
But Josh Bersin, chief executive of Bersin & Associates, a human resources research and consulting firm in Oakland, Calif., isn’t so sure. He said the applicant tracking software can be clunky for job-seekers trying to fill out online forms and sometimes knocks out qualified applicants.
“It’s really software that’s been designed to make a recruiter’s job better,” he said, “but not a candidate’s.”