(Page 7 of 8) SHARING BEER HAS BEEN serious business at Boston Beer Co. since 1985, when Jim Koch introduced Samuel Adams Boston Lager. The ritual has grown over the years, with every employee receiving two cases of beer per month.
The beer rules are simple: Boston Beer sends an e-mail the first week of every month, and employees respond with their first and second choices for the Samuel Adams product they'd like to take home that month. The beer for employees in Boston comes directly from the brewery.
"Almost all employees participate," said company spokeswoman Erika Schermerhorn. "It's free beer!"