TaTa Tops Are Happening — Whether You Like Them or Not (NSFW)

If you haven’t heard of the TaTa bikini top, let’s just get it out there: They’re not for the faint of heart.

Yes, it’s a flesh-colored bikini top with realistic nipples screen-printed on them. Yes, it’s very shocking. Yes, it’s definitely NSFW (sorry.)

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But why do they exist?

The TaTa Top’s founders Robyn Graves and Michelle Lytle say they created their totally uncensored bikini brand to “promote questioning the social norm and digging deeper when it comes to society’s expectations.”

In other words, why can a dude stroll down a beach totally shirtless while women are constantly reminded to cover it up?

But yes, it’s a jarring sight to be seen, and I never thought they’d catch on until my editor e-mailed me to say she spotted a woman wearing one at Salisbury Beach over the weekend. “I admit it: I stared,” she said.

Truth be told: How could you not? Even though the wearer is technically wearing a top, it’s still a graphic depiction of the body parts covered. I suppose if a man wore a T-shirt that featured a screen print of his bare chest, I’d stare for a moment, too. Actually, if I saw anyone wearing a lifelike screen print of anything it was hiding underneath, I’d stare. It’s just a visually confusing predicament.

But I think their social questioning is valid.

TaTa Tops are for sale — whether you want to make a feminist statement, a fashion statement, or maybe a little of both — on their website for $28 a pop, in three different skin tones. A portion of sales ($5 per top) go toward the Lynn Sage Cancer Research Foundation to support women and families affected by breast cancer.

h/t Huffington Post