Boston-by-way-of-Brazil model Gisele Bundchen showed off a shocking new look for Balenciaga’s Fall 2014 campaign. The advert shot by photographer Steven Klein features Bundchen in black thigh-high patent leather boots and sporty neoprene jacket with a very closely cropped haircut.
Alexander Wang, Balenciaga’s new artistic director, told Women’s Wear Daily that he sees Bundchen’s campaign appearance as, “strong, powerful, mysterious, and uncompromising.” He added that, “This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past.” Bundchen also made an appearance in Balenciaga’s February runway show and previously worked with the French fashion house for their Spring/Summer 2011 campaign, where she opted for a mod-inspired bob with bangs.
Whether or not Bundchen actually cut her famous locks for the shoot is up for debate, as her recent Instagram posts depict her long strands in all their glory. (Not to mention, they’re already contracted to Pantene.) Bundchen, and her hair, are due in Brazil to present the World Cup trophy on behalf of FIFA at the end of the tournament this summer.Rachel Raczka can be reached at firstname.lastname@example.org. Tweet her @rachelraczka.