Gisele Goes Au Naturel in Sonia Rykiel Campaign

This Jan. 6, 2014 photo shows Fashion model Gisele Bundchen posing for a portrait in New York. Bundchen is the new spokesperson for Pantene hair products. (Photo by Andy Kropa/Invision/AP)
Oh, hello.
Andy Kropa/Invision/AP

Gisele dropped her usual Brazilian bombshell image and went makeup-free for Sonia Rykiel’s fall 2014 ads. The supermodel was shot in black and white by photographer Juergen Teller and give a new meaning to “fresh faced” in a series of Katie Grand-styled looks.

Plus, according to the stylist, Bundchen not only starred in the shoot, she also art directed the campaign, making her $128,000 a day paycheck seem sort of reasonable—sort of.

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Fashionista points out that this isn’t the first time the former Back Bay resident has posted sans makeup, noting Bundchen shined bright without but her bare mug for Porter, Self Service and Vogue Italia.