Iggy Azalea Tapped for ‘House of Style’

Rising Australian rapper Iggy Azalea releases her debut, "The New Classic," on April 22, 2014. She comes to the House of Blues on April 23. Photo credit: Rankin. / 20azalea
She’s so fancy.
Rankin

Australian rapper Iggy Azalea will be stepping behind the mic for an eight-episode online run of MTV’s fashion series “House of Style.” The 24-year-old performer behind the summer hit “Fancy” is taking the reins from models Karlie Kloss and Joan Smalls, who hosted the 2012 reboot, beginning August 4. Azalea’s run will also be a web-only series and will lead up to the network’s Video Music Awards on August 24.

“House of Style” originated in 1989 with a rotating cast of supermodel hosts like Cindy Crawford, Rebecca Romijn, and Molly Sims, before MTV cancelled the series in 2000. It was briefly reinstated with models Bar Refaeli and Chanel Iman for a singular episode run in 2009 and made its online exclusive revival with Kloss and Smalls for a multi-episode season on MTV’s Style vertical in 2012.

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According to Variety, Azalea’s eight episodes will spans “street style trends found in Los Angeles’ best vintage stores to a look at music video sets with Rita Ora and designer Jeremy Scott.” The content will primarily be available on MTV’s website and social media channels, but will also include a network broadcast of a “House of Style” VMA fashion recap on August 26.

Azalea has emerged as a controversial figure in the music industry this summer so the decision to enlist her to keep the brand afloat may seem risky. But as a Wilhelmina-signed model and a seven-time VMA nominee, the “Black Widow” rapper seems to fit the mold MTV would like to fill.

“Keeping with the tradition of the series, we wanted this season’s host to have a foot in both the fashion and music worlds,” MTV SVP Colin Helms told Variety. “Iggy Azalea is clearly that girl.”