THE LONG RUN
Cholesterol conundrum
Consumers are turning to alternative products - from fish oil to red yeast rice
The TV commercial is enticing: A crestfallen man, whose doctor has ordered him to lower his cholesterol, is dragging a bulging bag of junk food out to the trash when a postal carrier happens by and hands him a free sample of a breakfast cereal that, viewers are told, can lower cholesterol. (Full article: 1122 words)
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