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Voices

LA story

By Alex Beam
Globe Staff / October 2, 2009

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Nine years ago, I flew to Oxnard, Calif., to write a massive puff piece about a man I admired: Otis Chandler, the late publisher of the Los Angeles Times. Adulatory prose is good for the soul. You have to like someone, and Otis Chandler, who transformed the Times from a decent regional paper into an international powerhouse, was someone worth liking. He and his family are the subjects of a two-hour PBS documentary, “Inventing LA: The Chandlers and Their Times,’’ airing Monday night at 9 on WGBH-TV (Channel 2).

The show is catnip for Southern California groupies, the kind of people who realize that Five Guys hamburger joints are a pallid imitation of In-N-Out Burger, the legendary Baldwin Park-based California chain that prints tiny Bible citations on its paper cups and plates. You hear the voices of Carey McWilliams, probably California’s greatest 20th-century journalist/historian, and of the region’s native son, Richard Nixon, whom the Chandlers initially boomed and later soured on. Documentarian Peter Jones has a tape of Nixon instructing the attorney general of the United States to investigate Otis Chandler’s gardener (!). Naturally, Nixon uses an ethnic slur to describe the man, whom he believes to be an illegal immigrant.

This being public television, there is much clucking disapproval for the Chandler family’s real estate speculation in the San Fernando Valley, for their championing of the famous Owens Valley water grab (see: “Chinatown’’) and so on. If no one invested capital in the United States, who would underwrite Ken Burns’s center-left pieties? But that is a connection inevitably lost on the PBS viewership.

Still, “Inventing LA’’ has plenty of treats for viewers. Jones has commentary from David Halberstam, from the great California historian Kevin Starr, and from all manner of Chandlers, including both of Otis Chandler’s former wives. Jones is pretty unsparing of Chandler, who could be brusque and dismissive, most notably of his own son, whom he deemed unworthy to succeed him in the newspaper business.

Jones lays bare the fault lines that divided the Chandler family, and which eventually led to the firing of Otis Chandler and the sale of the paper to the Chicago Tribune. In a nutshell, some of Otis’s relatives were members of the far-right John Birch Society, and resented his transformation of the Times from a Republican broadsheet into “a creature of the Pulitzer committee,’’ i.e., a sounding board for “Eastern’’ values, such as the championing of civil rights and unionization.

The documentary mercifully ends before the current Time of Troubles that has affected the Times as much as any other major city daily. The paper now belongs to the mercurial Chicago real estate magnate Sam Zell. Chandler family ownership is a distant, cherished memory.

The cult
There’s a street event happening at 48 Brattle St., the old Design Research building just off of Harvard Square. Jane Thompson, the widow of famed architect and D/R founder Ben Thompson - best known for rehabbing Faneuil Hall - and a group of friends have restored the ground floors to how they looked during the 1970s. It’s like visiting the set of Michelangelo Antonioni’s “Blow-Up:’’ There are Marimekko dresses on display, once-trendy iittala dishes on the Scandinavian modern tables, and so on.

Before there was Ikea, Pottery Barn, and Crate & Barrel, there was Cambridge-based D/R, credited with inventing “life-style’’ retailing, meaning they sold furniture, clothing, and kitchensware under one roof. There was “something cultish’’ about D/R, Jane Holtz Kay wrote in the Globe when the building opened 40 years ago, “even the blonde furnishings and blonde salesgirls had a matched set look.’’ Julia Child used D/R merchandise on her cooking show, and Jackie Kennedy, accused of favoring Parisian couture, posed for the cover of Sports Illustrated wearing a simple cotton shift by Marimekko. The rest is fashion history.

The ground floors of 48 Brattle have been vacant for almost a year, so landlord William Poorvu allowed Thompson and her gang to re-create the famous window designs with merchandise on loan from the owners. Right now, you have to view the exhibit from the street. Designer Peter Wheeler, who has helped organize the collection, says they may be able to open the display up to walk-through visitors in the future.

“It’s been fun working in there,’’ Wheeler says. “Little old ladies tap on the windows and give us a quivering thumbs-up. Girls see the Marimekko clothing and ask us, ‘Where can I get that dress?’ ’’

Alex Beam is a Globe columnist. His e-dress is beam@globe.com.