What is it with all the red equal symbols flooding Facebook and other social media?
The Human Rights Campaign's (HRC) popular logo, which features a yellow equals sign in a blue box, was redesigned in red. HRC Director of Marketing Anastasia Khoo explained the significance of the color choice in a press release. “By harnessing the passion that equality supporters feel for the freedom of loving and committed couples to marry, the internet is awash in a sea of red – the color of love,” said Khoo.
The symbol caught on quickly and has been spottedon many notables' Facebook pages. According to HRC, "U.S. Senator Jon Tester, D-Mont., announced his support of marriage equality for the first time by changing his Facebook profile image to HRC’s red equal sign and many other public officials have followed suit."
Others featuring the symbol in their social media communications include U.S. Senators Chris Coons, Al Franken, Mazie Hirono, Frank Lautenberg, Bob Menendez, Chris Murphy, Patty Murray, Bernie Sanders, Brian Schatz, Jean Shaheen, Jon Tester, Mark Warner and Elizabeth Warren, as well as celebrities like Sophia Bush, George Takei, Tegan & Sara and Lance Bass, according to HRC.
HRC released a statement about the symbol that included information about its provenance and its rapid distribution:
As part of HRC’s robust social media efforts around the two cases before the Supreme Court, the red logo launched on the HRC Facebook page at 1:00pm ET Monday and the original image has been shared more than 100,000 times and created upwards of 10 million impressions in all 50 states – not including countless user-created versions. ...
Many variants have popped up as a meme all over the web, such as images of the symbol with the Statue of Liberty kissing Justice, Lantern, Ernie and Bert, the first landing on the moon, Mark Rothko, Fenway Health, Yoda, Peanuts, Les Miserables, and a thank you.
Below are a few.
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