RadioBDC Logo
A Very Driscoll Christmas 2014 [Side 3] | P. Driscoll Listen Live
 
 
< Back to front page Text size +

Nike launches Be True line to support LGBT athletes

Posted by David Zimmerman  June 13, 2013 01:26 PM

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

nike.jpg

Nike has expanded their Be True line of footwear and clothing making the items available for purchase online, previously the line was only available in limited markets.

The line, which features multi-colored sneakers and sandals, among a variety of other items was launched last year in a show of support for the LGBT community. A portion of the profits from sales of Be True items will be donated to the LGBT Sports Coalition, with the aim of ending discrimination in the athletic world.

Jason Collins, who is in talks with Nike regarding coming on as a spokesperson for the campaign, wore the Be True T-Shirt while marching in the recent Boston Pride parade.

Nike is also holding its annual Nike LGBT Sports Summit this week.
The event includes college and professional athletes, coaches, athletic administrators, political figures, LGBT advocates and journalists.

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

 
About the author: Boston Spirit Magazine’s daily blog brings you all of the information you need on New England’s LGBT community. In addition to highlighting local and national LGBT news, we will also highlight local leaders from the worlds of business, politics, fashion and entertainment and keep you up-to-date on all the latest events and parties, hot spots for travel, shopping, dining, and more!
archives

More community voices

Child in Mind

Corner Kicks

Dirty Old Boston

Mortal Matters

On Deck

TEDx Beacon Street