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Top 20 LGBT brands of 2013

Posted by David Zimmerman  June 18, 2013 11:19 AM

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YouGov BrandIndexhas named their Top 20 of the best perceived brands by the LGBT community. Coming in at number one on the list is YouTube (taking he place of the Android Operating System which slipped to number 15).

Nearly half of the brands in the Top 20 are in technology or entertainment, including YouTube, Netflix, Amazon.com, Samsung, Kindle, Google, Android, iPhone, PBS, HBO. Amazon, Google, HBO.

Falling out of the top 20 this year: iPad, Disneyland/Disney World, Apple, Advil, LG, Starbucks, Comedy Central, iPod, and Skype.

Capital One made the largest gains in perception by the LGBT community during the first half of this year with Coca Cola making the second biggest gains.

All 1,100+ brands in the YouGov BrandIndex brand universe were measured with the company’s buzz score, which asks respondents “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender.

Top 20 LGBT.jpg
(YouGov BrandIndex)

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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About the author: Boston Spirit Magazine’s daily blog brings you all of the information you need on New England’s LGBT community. In addition to highlighting local and national LGBT news, we will also highlight local leaders from the worlds of business, politics, fashion and entertainment and keep you up-to-date on all the latest events and parties, hot spots for travel, shopping, dining, and more!
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