Top 20 LGBT brands of 2013
YouGov BrandIndexhas named their Top 20 of the best perceived brands by the LGBT community. Coming in at number one on the list is YouTube (taking he place of the Android Operating System which slipped to number 15).
Nearly half of the brands in the Top 20 are in technology or entertainment, including YouTube, Netflix, Amazon.com, Samsung, Kindle, Google, Android, iPhone, PBS, HBO. Amazon, Google, HBO.
Falling out of the top 20 this year: iPad, Disneyland/Disney World, Apple, Advil, LG, Starbucks, Comedy Central, iPod, and Skype.
Capital One made the largest gains in perception by the LGBT community during the first half of this year with Coca Cola making the second biggest gains.
All 1,100+ brands in the YouGov BrandIndex brand universe were measured with the company’s buzz score, which asks respondents “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender.
(YouGov BrandIndex)
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