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Barilla Pasta's anti-LGBT stance prompts resonse

Posted by David Zimmerman  September 30, 2013 08:54 AM

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Pasta company Buitoni has come up with a clever response to anti-LGBT comments made last week by the chairman of its competitor Barilla.

Buitoni released the image above on their facebook page with the hashtag #pastaforall. To date the image has been ‘like’ by more than 3,000 people and ‘shared’ by more than 6,000.

Last week Guido Barilla, chairman of the Barilla Group, said his company would not have a gay family in any of his company’s advertising because he wants to market to “traditional families.” He then went on to say that anyone who disagrees could go "eat another brand of pasta."

Guido Barilla made the anti-gay comments during an interview with La Zanzara on Radio24 Wednesday. When asked why the company has no same-sex couples in its advertising Barilla responded, "We have a slightly different culture. For us, the 'sacral family' remains one of the company’s core values. Our family is a traditional family. If gays like our pasta and our advertisings, they will eat our pasta; if they don’t like that, they will eat someone else’s pasta. You can’t always please everyone not to displease anyone. I would not do a commercial with a homosexual family, not for lack of respect toward homosexuals – who have the right to do whatever they want without disturbing others – but because I don’t agree with them, and I think we want to talk to traditional families. The women are crucial in this."

Once word of Barilla’s comments began to spread he released a new statement in which he said:

Regarding my comments at the radio program La Zanzara, I [apologize] if my words generated misunderstandings or controversy or if they hurt some people's feelings. In the interview I just wanted to underline the centrality of the woman's role in the family. To be clear, I just want to specify that I do have great respect of every person, without any kind of distinction. I do respect gay people and everybody's freedom of expression. I also said I do respect gay marriage. Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and affection for everyone.
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About the author: Boston Spirit Magazine’s daily blog brings you all of the information you need on New England’s LGBT community. In addition to highlighting local and national LGBT news, we will also highlight local leaders from the worlds of business, politics, fashion and entertainment and keep you up-to-date on all the latest events and parties, hot spots for travel, shopping, dining, and more!
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