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New IFC show spoofs the craft beer movement with fictional 7Brothers Vermont brewery

Posted by Melissa Massello  November 20, 2013 12:12 PM

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7_brothers_craft_brewery_IFC.jpgPhoto: IFC

Hipsters, and the craft movement in general, make for an easy comedic target (see: Portlandia), but this time the mockery literally hits closer to home with a fictional Lydonville, Vermont craft brewery called 7Brothers.

In this week's episode of the new sketch comedy The Birthday Boys on IFC, the "sibling founders" take on our obsession with all things artisanally made — especially the kind that are made from hops and stored in vats.

Check out this video clip for a good "hump day" laugh:

The Birthday Boys airs at 10:30 EST on IFC. For more info, or to watch past episodes online, visit IFC.com.

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About the Authors

Melissa Massello is a newspaper journalist turned startup junkie and lifelong Bostonian who prides herself on her do-it-yourself attitude. From making her prom dress out More »
Tara Bellucci is a Boston-based writer that lives for fonts, food, and flea market finds. Whether decorating jars of her homemade jam for The Boston More »

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