Photo: Mother Freedom
As millions of consumers around the country frantically search for online coupon codes this Cyber Monday, a small but growing community of locavores have designated the first day back to work after Thanksgiving a different kind of shopping day altogether with the first annual Makers Monday.
Spearheaded by Detroit-based watchmaker Shinola, the Makers Monday campaign is an effort to raise awareness for American-made products and encourage more consumers to pledge to buy Made in USA goods this holiday season, thereby creating more US jobs and bolstering local economies.
Listing hundreds of participating Made in USA brands in its launch year, Makers Monday already includes almost two dozen New England manufacturers: Mercurial Designs, The Third Piece, Gallery Byzantium, Sterlingwear of Boston, and Seven Cycles in Massachusetts; Johnson Woolen Mills, Ursa Major, Rackk and Ruin, Knit Local Products, and Same Sun Choice in Vermont; Sixabove Studios, Metal Shop, Lotuff Leather in Connecticut; Hyperlite Mountain Gear, Peapod Jewelry, Hope Spinnery in Maine; Toboggon, HRP Sports, Iron & Air, and Riverswift Custom Carpentry in New Hampshire; and Cleverhood, Loren Hope, and The Sewery in Rhode Island.
Additionally, the campaign to shop Made in USA goods this holiday season is getting increasing support from Somerville-based online marketplace The Grommet, which dedicated its 2013 holiday catalog to the promotion of Made in USA gifts and is sharing it on social media with the hashtag #GiveDifferently, encouraging shoppers to learn the stories behind each of the gifts they're purchasing this year.
Mother Freedom, a Massachusetts-made men's sportswear brand based in New Bedford and designed by Jeff Rose, a third-generation manufacturer, has also leveraged Makers Monday to gain visibility for its inaugural line of menswear — underscoring the growing number of Made in USA clothing designers relying on New Bedford-made textile manufacturers.
Just two months ago in Boston's South End, the 2nd annual American Field event — an all-American-made trade show and public market created by Mark Bollman, founder of Newbury Street's Ball & Buck — drew more than 3,000 local shoppers interested in learning more about locally produced goods and meeting the maker-vendors behind their favorite local brands, underscoring a growing Made in USA shopping trend.
For a full list of participating Makers Monday businesses visit MakersMonday.com, or search Twitter and Instagram with the hashtag #MakersMonday for more news and information.
For Makers Monday deals & coupons good through midnight tonight, check out this list on ShoestringMag.com or browse all 250 Made in USA gifts under $50 on Shoestring's interactive map, clickable by the state in which the gifts were made.
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About the Authors
Melissa Massello is a newspaper journalist turned startup junkie and lifelong Bostonian who prides herself on her do-it-yourself attitude. From making her prom dress out
|Tara Bellucci is a Boston-based writer that lives for fonts, food, and flea market finds. Whether decorating jars of her homemade jam for The Boston More »|