March 18, 2009

New Dora? No, thank you

Newdora.jpg
Many parents were up in arms recently when Nickelodeon announced plans for a new-and-improved Dora the Explorer. Specifically, an older, more sophisticated, 10-year-old Dora for tweens.

"As tweenage Dora, our heroine has moved to the big city, attends middle school and has a whole new fashionable look," the press release stated, showcasing a silhouette of the new Dora that looked to be wearing a micro mini skirt, long hair swinging sexily below her shoulders. The "cornerstone" of the new Dora line would be an interactive doll, made by Mattel, that girls could customize online and update in real life.

With images of Bratz dolls pole-dancing in their heads, many parents took to the internet to protest the change. "What, little girls don't have enough fashion-obsessed trash idols?" one commenter quipped over at CafeMom.com. "The outrage is powered by pent up outrage over the sexualization of our daughters, of their dolls and their clothing," Veronica points out at Viva la Feminista. "So they see another cash cow in Dora," another commenter posted at ParentDish. "Pity, though, that they're sending a message, LOUD AND CLEAR, that in order to be 'popular' and 'in' and whatever, you have to be exactly like everyone else out there."

To quell the outrage, Mattel released an illustration of New Dora yesterday instead of this fall and rushed to soothe parents.

"People care so deeply about this brand and this character," Leigh Anne Brodsky, president of Nickelodeon Viacom Consumer Products, said in a statement. "The Dora that we all know and love is not going away."

"I think there was just a misconception in terms of where we were going with this," Gina Sirard, vice president of marketing at Mattel, added.

I think the new Dora is cute and all, and I understand that there are vast marketing and monetizing issues at play, but seriously, Mattel and Nickelodeon, take a lesson from New Coke here and leave well enough alone.

Why should our children follow Dora to middle school when Dora's ditched her best-friend Boots and the rest of the gang? What does that say about the importance of childhood friendships? Why not develop something around Dora's cousin Alicia, an animal rescuer who helps save penguins and pumas with her brother on the spin-off show Go, Diego, Go!, in order to appeal to older children -- or create a new character entirely?

What's next? Adolescent Elmo? Blue's Last Visit to the Vet?

One of the most important life lessons for young kids is that you get bigger and move on to "big kid" things -- and that it's OK. When I was a child, we "graduated" from Sesame Street and Mr. Roger's Neighborhood to The Electric Company and School House Rock and ZOOM. There's a reason why no one marketed a Sesame Street for older kids: Older kids aren't anxious to hold on to the trappings of toddlerhood, for all that their parents wish they might be.

Lylah M. Alphonse is a Globe staff member and mom and stepmom to five kids. She writes about juggling career and parenthood at The 36-Hour Day and blogs at Write. Edit. Repeat. E-mail her at lalphonse@globe.com.

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Posted by: Lylah M. Alphonse at 12:59 AM | Link | Comments (86) | Email
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86 comments so far...
  1. I think the old Dora The Explorer is better,
    no one will like this new one.
    WATCH AND C

    Posted by Kathryn March 18, 09 03:00 AM
  1. Omg.."Hair swinging sexily below her shoulders" get a life.
    She looks like a normal 10 year old girl.Parents are just adding needless drama to petty situations.Whoever actually considers the likeness of a 10 year old girl dressed as this illustration,as "too sexy" should perhaps question their own Pedophile like tendencies.

    Thanks for the commenting, Stace. That sentence referred to the black-and-white shadow-like image Nickelodeon paired with its press release -- click on the link to see it -- which didn't show any of the details, just the outline of the character. That image did leave a lot to the imagination, and a lot of people thought the new Dora would look much older, which is why Mattel released a more detailed image this week, showing her looking like a 10-year-old. -- LMA

    Posted by Stace March 18, 09 03:39 AM
  1. A NEW DORA NOOOOOOOOOOOOOOOOOOOOOOOOO WE LIKE THE CLASSIC DORA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Posted by sophie March 18, 09 08:28 AM
  1. I like her I think it is a step in a right direction. We need some positive 10-year-old images. All popular dolls are either babies/preschoolers or teens. If they cannot come up with a fresh idea, maybe aging some characters would do the trick.

    Posted by elena March 18, 09 09:29 AM
  1. So is this program moving from the Nick Jr. slot to just Nick?
    The original has been on Nick Jr. for quite a while now....things must be either getting boring or they're running out of ideas. The illustration is fine, I'm glad they did release it earlier than scheduled. The black/white shadow did leave much to the imagination. Guess if you want the classic Dora you'll need "Noggin" (Nick Jr. 24/7 channel)

    Posted by WestWitch March 18, 09 09:31 AM
  1. My question is, what happens to the children that aren't tweens? There are planty of children out there that are still pre-school age, why have Dora grow up with these children and forget all the other youngsters that are out there? We already have shows for the tweens, it's called Disney Channel (aren't both under the same parent company anyway)? I think Dora should stay the same so the younger children get to watch her as well.

    Posted by RayRay01 March 18, 09 09:38 AM
  1. get a life!

    Posted by Dee March 18, 09 09:48 AM
  1. Get over it..this new dora looks a regular cartoon..dramatic people

    Posted by ema March 18, 09 09:52 AM
  1. IS this Dora supposed to be watched by Tweens? I just can't see Dora competing with Hannah Montana, the Jonas Brothers, Twilight and whatever else 10 year olds like. At that age they want to feel older and act older and certainly not hang out with a character they used to watch after nap time. I think this might very well be the death of Dora...

    Posted by Brittany March 18, 09 09:57 AM
  1. Ha ha ha....kudos to Nickelodeon’s marketing department for creating hype and free press with the "New Dora" unveiling. Concerned parents took the bait line, hook & sinker exactly as they had planned. The reason concerned parents were originally up-in-arms was because the silhouette was PURPOSELY DESIGNED to look provocative. I think the story everyone is missing is that concerned parents were manipulated by these companies with a silhouette that made it appear Dora was in a mini-skirt. Even the location of the hair in the silhouette creates a sleeve on her right arm making the left one bare. There is NO WAY this was an accident- Dora is one of the most carefully managed brands and their marketing executives knew this would play out in their favor by providing them with free publicity.

    I myself do not like to be manipulated and will boycott the new Dora as a result of this stunt.
    Alexander Manuel

    Posted by Alexander Manuel March 18, 09 09:57 AM
  1. I think she looks all right. Maybe they'll use their brand (I hope!!) to counter Bratz-type images, and make her a regular middle school girl. (Who, I hope, still talks to monkeys and other animals.)

    Posted by Beth March 18, 09 10:06 AM
  1. The new Dora is adorable, but the ones who'll pick her up will be 3 & 4 year olds, not 7-10 year olds. Better to create a new character altogether.

    The columnist is correct. My daughters were crazy about Dora when they were 2 & 3, but dropped her for Princesses at 4 and moved on to High School Musical at 5 and 6. There is an age & stage for everything, but kids rarely go back.

    BTW, I *love* the New Electric Company!

    Posted by HollyP March 18, 09 10:23 AM
  1. I hear Boots ended up in rehab.

    Ha! I always thought it would be Bennie... -- LMA

    Posted by SurroundSound March 18, 09 10:32 AM
  1. My three year old niece is upset because she love the old Dora ever since she had heard about her. She said that she don't like the new Dora.

    Posted by Takeyah Gomez 3yrs old March 18, 09 10:39 AM
  1. I like the idea of a new Dora. If what Mattel claims is true, then I think Dora could serve as a nice example for young girls for how they could carry those childhood "cool" characteristics of being inquisitive, confident, and adventurous into their tween lives. I work with kids and there's such a change in attitude from the outgoing and intelligent young elementary school girl to the overly cool and self-conscious middle school tween. Someone needs to show them that they can be a cool tween staying their childlike selves.

    Posted by Jill March 18, 09 10:41 AM
  1. I don't think it's that foreign of a concept for Nickelodeon. The network explored a very similar scenario with Rugrats when they created a spin off entitled "All Grown Up," although in that case the transition came about with a TV movie first instead of a silhouetted picture. The spin off focused on the same core group of friends from Rugrats but this time dealing with pre-teen and teenage issues. They also added new characters and settings. One could argue that All Grown Up didn't have the same impact as the original Rugrats, but only time will tell what an older Dora will bring to the table. I say we should give it a shot before we condemn it.

    Posted by Rob March 18, 09 10:47 AM
  1. Quite frankly Dora doesn't appeal to kids around the age of 8 to 10- it appeals to the younger kids 2-5 years. The new look in my opinion will change the entire dynamics of the show. Do the producers want to ignore the early childhood development of our kids?
    The look is wonderful- pretty- but it will mean changing the audience which I think is unfair to the younger kids and parents of younger kids. It could also mean setting up Dora for failure because most older children have outgrown their "Dora STAGE".

    Posted by Tanya March 18, 09 10:49 AM
  1. I'm mom to a 4y/o girl who loves Dora and I don't have any problem with this new Dora. I think she's super cute and fun. She's wearing a tunic and ballet flats. Sexy? Come on! I think that people dislike the idea of Dora growing up because no one wants to see their babies grow up. Seeing a cartoon character grow up makes it hard to avoid as fact. This rabid (and I think unreasonable) dislike is a symptom of that. Good for Mattel for taking a profitable, popular and well-known brand and trying to adapt it to the older kids who grew up with her, especially in a bad economy that discourages taking too many chances on something new.

    Posted by Angie March 18, 09 11:01 AM
  1. I've gotten a slew of emails about this post... here are a few quotes:

    "There are SO MANY characters out there that fall into the stereotypical "girl" thing. Dora was one of the stand outs"

    "Why does pretty have to equal shopping?"

    "Dora is not about boys and shopping, it's EDUCATIONAL!"

    Great points! Readers, what do you think? Dora is an explorer, she doesn't do typical "little kid" things now... is there a need to show her growing into a typical tween? Is the marketing tie-in -- accessories, changing her look, etc. -- too much, or is it the same to you as all the old Dora merchandise that's currently out there? -- LMA

    Posted by LMA March 18, 09 11:16 AM
  1. The new look is good if it was under another name- Not DORA. It could follow the same concept of Dora to teach Spanish, but an older audience. This would prevent the lost of a favorite character to the younger children and would add a new audience to the new girl- that I refuse to call Dora!

    I agree with you, Marie! In fact, I think parents would have been really, really pleased if Nick and Mattel had announced they were creating a new, positive, strong, smart character for tween girls. -- LMA

    Posted by Marie March 18, 09 11:17 AM
  1. It's different, it must be hunted down, feared and killed.

    Anything that comes out of Nickelodeon is pretty much a marketing tie-in. If it appeals to four year olds or ten year olds, it's no different. I would guess that "backpack, backpack" will be replaced with "handbag, handbag", and probably there will be some other changes. But likely they will come up with shows that teach about things that are important to ten year olds -- friendship, bullying, strangers, etc. More people live in cities than in jungles, so it's likely that the change in scenery will lead more to these types of shows.

    I do wonder, though, why they didn't develop another character, though. It seems that it would make more sense to keep the branding consistent.

    I just got chills thinking about "handbag, handbag." Shudder. -- LMA

    Posted by K March 18, 09 11:30 AM
  1. shes adorable i think that parents dont have 2 let kids watch the new older dora because there will always be the little dora its just like spongebob...or something...its still going to be educational

    Posted by krystal March 18, 09 11:48 AM
  1. As a mom of a 2.5 year old Dora fan, I have limited contact with tweeners or teenagers , but I do have an observation about them. Whenever we go out to eat or talk to tweeners or teenagers, they always fawn over our daugher's Dora things, saying that still love Dora and sometimes watch her. Believe it or not, girl teenagers & tweeners may still love Dora but only watch her a little bit because Dora is clearly too young for them. Perhaps these girls are growing up and want to take Dora with them, which Mattel may have discovered thru research, discovering that the Dora brand could be extended. As long as Dora looks age appropriate and is on regular Nick, I think it could be positive and okay. It isn't about what we adults like, it is about what kids enjoy.

    Posted by Kimberly March 18, 09 11:48 AM
  1. Maybe Dora will start out sweet like Britney Spears did and then go all sexy, crazy on us. She can evolve into a single mom, strung out and broken. How cute!

    Posted by MickeyMouseisaCapitalistPig March 18, 09 11:59 AM
  1. While the new Dora does not look too grown up, I disagree with aging her. As many have clearly pointed out, kids are suppose to grow up and leave certain things behind & Dora should be no exception. Dora doesn't need a tween version show she needs to be around for the next generation of toddlers & little kids. Seasame street is the perfect example. It was there for kids when I was a child and its there for kids now that I'm a parent. The characters may have made some new friends & now address new millineium situations but they are still the wholesome little kid friendly images I remember. Eventually those characters will too babyish for my child and that's fine. He'll leave them behind in search of the next fictional image, maybe spiderman, or batman, or something new altogether. The point is you can't have the character currently in two different points in life, she's either a little kid or a tween but not both. I complete agree with this : "Why not develop something around Dora's cousin Alicia, an animal rescuer who helps save penguins and pumas with her brother on the spin-off show Go, Diego, Go!, in order to appeal to older children -- or create a new character entirely?"

    Posted by Jai March 18, 09 12:13 PM
  1. Universal Cartoon Rule #1: Characters never grow up or grow old. Think about it, after 20 years, Lisa and Bart are still 8 and 10!

    You don't mess with rule #1. You just don't. It is a recipe for disaster, especially when trying to maintain a continuity arch over the series! Also, which Dora will be the canonical Dora (the kid version or the 'tween version)?

    Posted by TRNK March 18, 09 01:01 PM
  1. Who will replace Swiper? in 10 year old world...Swiper could go to Juvie for swiping things.

    Good point, Susan! I think the whole character doesn't really translate. What happens when Dora's in Middle school and gets told she needs a hall pass to go to the bathroom? "But teacher! I used to traipse through the jungle unattended ALL THE TIME!" -- LMA

    Posted by Susan March 18, 09 01:05 PM
  1. My 5 and 10 year old daughters don't like Dora anymore, I doubt they would like this new one.

    Posted by Duke Nukem March 18, 09 01:27 PM
  1. I for one am HAPPY they are updating Dora. Maybe then my 2 daughters would actually start watching her again.

    Posted by Melissa March 18, 09 01:53 PM
  1. My daughter moved on to Diego and Alicia when she turned 5 and has been asking for an Alicia doll since then. She is the better role model for the tweens!!

    Posted by lisa March 18, 09 02:27 PM
  1. I think that updating Dora will confuse the little children that are dedicated to her, but I understand the mass media's need to do this. Look at Strawberry Shortcake, Batman, The Teenage Mutant Ninja Turtles, and Power Rangers, they wouldn't be consider Pop icons anymore if it wasn't for their update into the land of tomorrow. Let Dora grow up, they showed to true picture now instead of the purposely provocative shadow, and it is not that terrible. At least she has capri leggings on, or pants...

    Posted by Leah March 18, 09 03:11 PM
  1. Why don't we let the children decide?

    Posted by Jennifer March 18, 09 03:12 PM
  1. I approved the new Dora version, kids who used to like Dora need a new version of this doll. This cartoon can provide good instructional advices to kids this age. My daughter is almost 11 years old and iIprefer to have an enterteinment like this instead of another kind of cartoons that are violent or ofensive.

    I like this version of Dora, My daughter is really excited about her.

    Posted by Maria Guijosa March 18, 09 03:19 PM
  1. I think this was a stupid idea! I don't know of ANY ten year olds who watch Dora The Explorer... shouldn't she be the same age as the children who watch her?
    Also, I think the new Dora looks much older than ten! She looks like she's supposed to be in her teen! The old Dora was so quirky and cute... with her orange shorts and pink shirt that never fit just right... this is setting up a body image for the kids who watch Dora... and they're like three and four. I remember I was upset with my weight when I was in first grade... I now realize how silly that is, I was wayy to young to care! I missed out on a bit of carefree childhood because I was so upset I'm guessing the same thing will happen to some of the children who watch this!

    Posted by Kelly March 18, 09 03:30 PM
  1. Puh-Lease! Who cares?!

    Posted by Kim Gallagher March 18, 09 03:43 PM
  1. You people need to stop worrying about this small thing. If you stuck up moms dont like the new Dora dont let your doughters watch it. I think she is beautiful and confident. Sure maybe she should be wearing shorts and a tee-shirt to explore the jungle but maybe it is for the better.

    Posted by Justine March 18, 09 03:55 PM
  1. ARE YOU SERIOUS THERES ONLY ROOM FOR ONE DORA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Posted by HALEY March 18, 09 03:58 PM
  1. I don't see anything wrong with the new Dora, It's about time dora grows up all her shows are re-runs, with her toys they don't even know what to make her doing. There's a bunch of little Dora episodes, toys, games and other stuff for these parents to have a problem with the new Dora. I think she looks cute and grown how dare people compare her to brat dolls, now those dolls are ugly and they look like real adults that party too much. Leave the New Dora alone.
    Sincerely a great new mom

    Posted by Olga T March 18, 09 04:02 PM
  1. I for one am so glad that they finally updated Dora. She is NOT a slut and i doubt for younger kids that they will not have her looking like those bratz dolls. Anyway, Dora seriously needs a makeover and even though she is getting older , that does not mean that she will be a skanky slut that will be dancing on poles! Quite honestly, Dora is a bit slutty now don't you think? I mean, she doesn't even own a shirt that fits her! It MIGHT be cute for a 2 year old, but she's been on the air for about 10 years now! C'mon, Dora needs a new look and I'm sorry moms but you'll just have to live with that fact. I know most people are really hating the new Dora now, but it's time for her to grow up. She can't be a chubby little kid forever. And I mean it's not like she's wearing mini-skirts , bras, thongs and tube tops. She is very clean looking and not skanky at all! I don't have any kids of my own because, well, I'm in middle school myself and I know for a fact that she looks more presentable than half the girls at my school. Also, if I were a mom, I would think that this new Dora would be a good role model for young girls because she will actually teach kids the proper way to dress instead of wearing mini skirts and thongs! I'm for the new Dora 100%!

    Posted by Erica March 18, 09 04:15 PM
  1. I would like to say I think the new Dora is cute and a good idea. My daughter will not watch Dora because she feels like it is a cartoon for babies but at the same time she is learning to speak spanish and Dora has helped her. I also think as Dora is getting older she should introduce harder words. We are all for it!!!

    Posted by Justine Macklin March 18, 09 04:35 PM
  1. i don't have a problem with new Dora she's still cute and she didn't change that much.

    Posted by Yasmim March 18, 09 04:41 PM
  1. i like the idea of a new dora. her image is pretty and i cant wait to see what this is about

    Posted by samantha March 18, 09 04:49 PM
  1. Oh my god are you people kidding me? Its Dora for the preteens for god sake. She does not look trashy or out of line from what she is now! It amazes me that people are making such a big deal over this. I'm excited that my kids are gonna have another Dora character to look up to! You should be happy that we are so fotunate to have an icon like Dora to help develop our kids.

    Posted by John March 18, 09 05:16 PM
  1. ohh my god people not everything is going to turn out like bratz. this new look for dora isn't that bad. at least she's not dressed up in a mini skirt and hooker boots. she is still wearing pants you know and normal shoes. I mean ohh my god why don't we freak out every time something comes out dressed up like our kids.just get over it

    Posted by matt March 18, 09 05:23 PM
  1. she looks great better then the other little Dora and she is much pretty thank you for bringing a new Dora out ........................................... thank you so much

    Posted by brianna March 18, 09 06:19 PM
  1. she looks great better then the other little Dora and she is much pretty thank you for bringing a new Dora out ........................................... thank you so much

    Posted by brianna March 18, 09 06:19 PM
  1. I think it is wrong to change Dora. My grandaughter is only 2 years old and wouldn't understand it. She loves Dora. You are talking about a new face for the tweens. Dora is the face of preschooler children. That shouldn't change. They should have a different character for the tweens. Leave Dora as is. Children that young would be confused and I believe upset.

    Posted by robbi hyde March 18, 09 06:33 PM
  1. I THINK THE NEW DORA IS GREAT THE OLD ONE IS TO BORED FOR LITTLE KID NOW THE BIG KIDS CAN HAVE SOMETHING TO WATCH THAT IS GOOD FOR THEM AND YOU OUTFIT AND HAIR IS OKAY ITS JUST A CARTOON GET OVER YOUR LIFE AND LET THE OLDER KIDS WATCH A GOOD SHOW ...

    Posted by JADE March 18, 09 06:57 PM
  1. I don't like the new Dora, the origional one is BETTER. It ruins the whole learning experience for little kids ! I mean seriously, little Dora is a lot better !

    Posted by Meredith March 18, 09 07:00 PM
  1. Is great idea.I belive that new Dora should take stand!I do agree that it is sort of setting body image for young girls, but is also good for role model to influence children and enhance spanish skills whil in school envoirment.What should we do with Boots?They should have this big Dora homecoming movie where she says bye to all her friends and drives with her family to that new city.

    Posted by Shu-yeii March 18, 09 07:15 PM
  1. i think the new dora is a pertty 10 year old girl and it is noting bad about her

    Posted by kimme March 18, 09 07:28 PM
  1. I have a daughter who loves everything Dora (she's 2 1/2). I'm ok with Dora being aged but do they have to make her akin to those Bratz things? Really why can't she mature into an adventurous young woman who is still interested in exploring and learning instead of having her brain shut off and become a mall rat?

    We really need more positive role models for girls as they age, because for the tweens the majority of toys seem to be saying, now is the time to become boy crazy, shut your brain off and dress like a tramp. Really even Barbie has had real careers, not just aspiring to becoming arm candy.

    Posted by Anne March 18, 09 07:30 PM
  1. me and a few of my friends from maitland high think the new dora is a good idea because she has been the same for years so yea but make sure boots stays the same my little brothers loveeee boots lol...☺☺☺

    Posted by teagyn March 18, 09 09:01 PM
  1. she looks like a tramp i mean come on

    Posted by emily March 18, 09 09:36 PM
  1. STOP JUDGING HER APPEARANCE!
    how do any of you know that her personality will change?
    YOU DONT BECAUSE THE SHOW HASNT EVEN STARTED!!
    & LIKE EVERYONE ELSE IN THIS WORLD, SHE GREW UP
    she wont stay 3 years old people!

    Posted by lauren March 18, 09 10:08 PM
  1. why not let dora stay 3 years old? she is a character, and not all of them grow up!(i.e. Peanuts, Family Circus) just invent a new character, like Dora's cousin or a neighbor. problem solved??

    Posted by sharon March 18, 09 10:36 PM
  1. i never liked dora the exploer.
    Quite an amazingly boring show, that even four year olds laugh at the stupidity.
    But i will say one thing, the new dora is an improvmet from the little football head with the talking backpack.

    Posted by Josh March 18, 09 11:08 PM
  1. Oh this is just absurd! I like this "grow up with Dora" thing, and I think she looks cute...and I'm the furthest thing from wanting to be popular---so what does that say about those of you complaining? How often do you shop for clothes to impress other people, how many days of the week do you put on make-up and style your hair just to, in your mind, look presentable for a bunch of strangers and the few people involved in your lives personally? Yet you are the ones doing all of the complaining about this new image....tell me, where were the protesters when the stupid very slutty bratz dolls came out, or how bout when ambercrombie and finch decided to start marketing THONGS to prepubesnt little girls? Oh but when Nick decides to do something about these brainless cartoons that are on now for older kids you guys all start some big hoopla about it! What is wrong with you people?!?!

    Posted by Victoria March 18, 09 11:16 PM
  1. i think dora looks just fine.
    im fifteen years old, and at my jr. high, this is what the kids are starting to wear
    its in 'in' look nowadays
    a long shirt/dress with leggings and flats.

    its not slutty.
    it just an update to reality.
    everyone is just being stupid and over reacting.

    Posted by amanda March 18, 09 11:36 PM
  1. The character design is nice, but it really doesn't match Dora's personality. It should of been used for a different character all together or something, but I guess the name "Dora" slapped onto it will rake in more money. At least they didn't make her look provocative like a certain type of doll with big lips(Not too hard to guess)! But really, this seems like a marketing attempt at seeing how much more money the name "Dora the Explorer" can bring them rather than at least making the character grow up and be 100% in character. They better bring Boots back and the rest of her GOOD FRIENDS, God forbid the talking Handbag replacement...or was Backpack replaced by purple leggings?

    Posted by Meggyzilla March 19, 09 12:14 AM
  1. We offered Nickelodeon and Viacom five Latina characters with a virtual world and a green mission to "Help Improve the Planet" - Hip, or HipChicas.com. The product was fully packaged and ready to go.

    The Hip Chicas, five girls in a band on tour that take time to help fans at each stop of their tour, was presented to Viacom and Nickelodeon mid 2008. Instead, they passed after a couple months of looking at it.

    Six months later they came out with this product... and what do you know, she has four friends too.

    When they wanted a boy property, Nickelodeon created Diego. Why wouldn't they just create a sister or cousin for Dora? They would avoid the confusion and anger that the have caused with this botched announcement and product.

    Here is just a small amount of our press:
    http://www.slideshare.net/HipChicas/learning-leading-with-technology-february-2009-page-46

    http://issuu.com/jhemsworth/docs/ilefall2008/7

    http://content.usatoday.com/topics/article/Shear%20Genius/01tS0CN6ko90K/1

    http://www.hollywoodreporter.com/hr/content_display/news/e3iad46f234a7a686bacb379a798ad33b5b

    Posted by Laz Fuentes March 19, 09 06:58 AM
  1. Seriously! Get a life! It's DORA! We don't need to get all flipped out about it. There are way more important issues in the world, we don't need to freak about it. Really, get a life! Sexy? Please! She's wearing a regular shirt with capris and ballet flats, how is that sexy?

    Posted by Courtney March 19, 09 04:09 PM
  1. whoever thinks this dora looks sexy is clearly sick my daughter looks like her shes 3 n has hair passed er shoulders wears leggings , earings i guess its all based on the parents point of view i def. dont c anything wrong with her they should keep both doras ppl should be concerened about there children @ home instead cartoons mayeb than teh world would be a better place

    Posted by diamond March 19, 09 05:01 PM
  1. I have an 8 year old girl that says she grew out of Dora around the age of 6 and got very happy when her grandmother told her about the new Dora. She has been wanting to lern Spanish ever since BeverlyHillsChihuahua came out. Me and my daughter agree on the new Dora.

    Posted by Renee March 20, 09 07:59 PM
  1. I don't think that the new Dora will go over too well. Why do girls have to look so "perfect" and "in" and "popular"? This looks like Dora went under some peer pressure, what message does that send to children? If Dora was SUPPOSED to appeal to 10 year olds, she would have been bfeore they messed her up. Th old Dora was your average little girl. One who doesn't care what anyone else thinks about her clothes, or style. Does America care more about looks and fashion than education now? This is just so low. And she ditched Boots? What about "Swiper no swiping!"? I don't see how any 10 year old middle school girl could EVER be able to walk into class and say to a friend "Hey, did you see the Dora episode last night?" Dora has been around too long to change it into this. 10 year olds DO NOT LOOK LIKE THIS! This is more like a 12 or 14 year old! An, if you are the ones saying, "Oh, this is fine for a 10 year old Dora, who is setting the example for 3 year olds. Where were you people when the "slutty" Bratz dolls came out?" I f you are asking people that, then ask yourself this "Where were you?" This is a Spanih program for heaven's sake! She looks like a rich, popular-wanna-be. This is what our generation comes up with to teach a language to young children, toddlers?

    I agree, that if you want to age Dora, make a different show, this Dora won't apear to 10 year olds! Make a new one for the tweens! She does NOT fit "Dora"! Get Dora an older sister or something for the tweens. Not this "Dora".

    You're just ruining a good thing.

    Posted by Jacquelynn March 20, 09 09:14 PM
  1. Adding a new Dora is pathetic. No one care's if this new Dora is "popular" or "in" or too much of a fashion geek. What 10-year old would want to watch dora as a stuck-up snob ditch and ditch her best friend Boots the Monkey? Why would a 10 year old watch this new and useless Dora period?! Dora is a fun, eductional show for little girls and boys to watch and enjoy with the map, backpack, dora, boots, tico, isa, and benny and swiper. I say "Swiper no Swiping, Swiper no Swiping Swiper no Swiping" our old Dora. The kids love her, you take away the REAL dora and your's taking away your own money. So if you want to make this new pathetic Dora, go ahead, but no one will watch it and you will be wasting money. No one cares if Dora fit's in, she's only 4 for goodness sake's. Get a life-- not eveything in this world has to be "in" and "opuilar". Only young children watch this show, it's not like THEY care. GET A LIFE PEOPLE!!!!!! This world is becoming horrible how eveything has to be "in" and "popluar." I"m starting to feel bad for Dora. No one wants Dora to become some snob 10-year old. How pathetic is that?!
    Just keep the old Dora (and better one) if you decide to change it and waste your money.

    Posted by Moe March 21, 09 11:06 AM
  1. Okay people, someone has to tell you this, so i will. YOU ARE CRAZY!!! How care's if Dora sexy?! Only little kids watch is and its to learn and enjoy--they don't care if she's hot of not! Sheesh people-this world is getting horrible. Get a life and keep the old Dora.

    Posted by Joe March 21, 09 11:10 AM
  1. Get a life people. Come up with some better ideas for CHILDREN SHOWS!!!!! No one wants to watch Dora ditch her best friends for some popular peeps.

    Posted by Sammy March 21, 09 01:01 PM
  1. When will people get over this idea that role models and influence on our children come from television, movies, and video games? How many TV shows are presently running that feature a wife-beater for a husband? Or a racist family who openly spews hatred? None!! So why are there children today who are Neo-Nazis and abusers? Because the single BIGGEST influence on children are THE PARENTS!! If it were true that TV was a big influence and fictional characters were role models for children, then the cycle of abuse and hatred would have stopped generations ago.

    Posted by Yoshimi March 23, 09 12:01 PM
  1. Here's a thought: how about instead of looking up to a cartoon character, we teach our kids to, I dunno, look up to real people who have actually done something? When did TV become the only reality?

    Posted by BMS March 23, 09 02:23 PM
  1. THIS NEW DORA F------ SUCKS. WAT ARE YOU DOING? WHY ARE YOU ENCOURAGING LITTLE GIRLS TO LOOK LIKE S--TS? ANYWAY, NO TEN YEAR OLDS WATCH DORA. WHAT IS YOUR F------ PROBLEM?

    Posted by edward harry March 29, 09 01:26 PM
  1. Dear Mattel,
    I'm writing to let you know that you are making a big, big mistake. Let me get to my points.

    Dora has been successfully targetted to a toddler audience (2-5 year old) - both boys and girls - for over 10 years. Your own press release states, "Dora the Explorer has been one of the most successful properties for nearly a decade" and it is "the number one preschool show on commercial television." While no one knows for sure what has made Dora so successful, one thing is certain. That's one successful product you've got! So why change it? Or, in my opinion, kill it? To expand their audience? Really?

    Now, I'm not going to bother with whether or not the new Dora the Explorer is "sexy", "fun", or "tweeny" because it's all irrelevant. All that matters is that Dora is different - vastly different than she was. So, the current "product" will essentially be gone. That means the next generation of toddlers selecting a TV show, or doll, or game, won't have a Dora that is targetted for them, because the new Dora is 10, in school, shopping, etc. These concepts are not relevant for toddlers. So, they'll be watching something else, like Elmo, Max and Ruby or ... fill in the blank. Not only are you going to "lose" your core audience of toddlers, you're not going to gain the "tweens". Why? Because while simultaneously killing off the product recognition you've spent a decade building, you won't destroy the association. So, those 10 years olds will remember the "old" Dora. What tween wants to be like Dora? Zip. Zero, None. Especially since they have Myley and the Jonas brothers tempting them.

    And, let's not forget about parents, here either. Why would I put on a show with a 10 year old in school who "has moved to the big city, attends middle school and has a whole new fashionable look"? I don't. And, it doesn't matter because my toddler wouldn't watch it anyway.

    To say that you are taking a"popular brand" and "expanding upon its key fan base" is completely out of touch with reality. Sice when does a 2 year old and a 10 year old watch the same show? Or, buy the same toy? You're killing your cash cow!

    And here's what's sad. Dora is a good product which transends cultures, sexes and backgrounds. It teaches a new language, encourages curiousity and good values. Good-bye, Dora.

    One parting thought... New Coke, anyone?

    Posted by Jennifer S. March 30, 09 05:58 PM
  1. Well, I showed my daughter who is 5 years old and already pretty much over Dora, a picture of the tween Dora and she loved it. She was excited that Dora was a big girl now, and she is interested in her new adventures. My daughter isn't worldly or sophisticated, but she had lost interest in Dora well over a year ago having doomed it to the "for babies" heap. She likes Hannah Montana, the character, but the show is still a little too grown for her. I think this Dora will be a great bridge between preschoolers and third or fourth graders.

    Posted by Hayden's mom March 30, 09 09:44 PM
  1. THE NEW DORA IZ SO BAD 4 LITTLE KID. THATS WHY PEOPLE ARE GOING AROUND AND SAYIN SHES HORA DORA HA HA HA HA HA HA GET A LIFE U JOCKERS

    Posted by JASMINE March 31, 09 09:42 AM
  1. I THINK PARENTS ARE BECOMING UNREASONABLE, "showcasing a silhouette of the new Dora that looked to be wearing a micro mini skirt, long hair swinging sexily below her shoulders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

    This comment went on for quite a bit longer, but I'm trimming it here, because it was pretty repetitive and we all get the gist of it, right? Right. -- LMA

    Posted by EMMANUELLA March 31, 09 01:28 PM
  1. I THINK THE NEW DORA WILL BE A GOOD ROLE MODEL JUST LIKE THE OLD ONE THESE PEOPLE ARE OVER REACTING THEY JUST NEED TO TAKE A CHILL PILL......LOL :-)

    Posted by DANIELLA March 31, 09 01:46 PM
  1. Is is sooooo bad to be a "typical tween girl???" i've been reading these comments and everyone's like "ohmygosh! a typical tween?!? it's a tragedy!" It's a freaking tv show for crying out loud! it's not like dora will now be cussing and doing bad things just because she grew up a little. I personally like the new dora and I think she will be good for younger children as well as older children. And to be honest, HER NEW OUTFIT IS CUTE!!!

    Posted by ohwowohwow March 31, 09 10:32 PM
  1. i just hope they also get over the whole repeating everything they say, asking you for the awnsers, clicking with a large blue mouse thing.

    Posted by Stephhhhhhhanie March 31, 09 11:12 PM
  1. people are just being stupid kids need to know that they will grow up sometime and the new dora looks a lot better than the old one!!!!! people are just overreacting as usual when something new comes up

    Posted by amari March 31, 09 11:18 PM
  1. What is next deigos move to the big city..Dont get me wrong I tihnk it is a good idea however 7 yrs old and older are into jonas bros hannah montana icarly high school musical i hope dora the toddler version will remain on the air my daughter and god child love her and think they are so cool because they can repeat her spanish lol dont get rid of diego he is my luife saver with my son one question whats happening to boots and swiper and everyoen else

    Posted by kelz April 1, 09 02:20 PM
  1. i think that the new dora is cool and i'm going to make my kids watch it once plus Boots and the gang so what do realy want your 10 year old watching them with the old dora

    Posted by Bailey April 3, 09 10:10 PM
  1. You guys need to realize kids grow older and out of the phase of young dora. My daughter no longer wants to watch Dora because she feels its for babies. Its not a program that can teach her what she already doesn't know. If this older Dora is going to catch her attention...I say why not. I'll rather have her watch Older Dora than teeniebopper Hanhhna Montana. A 13yr old who has a boyfriend and is shown constantly kissing. Kids have there time to do things and promoting a relationship is worst than having an older looking Dora. FOOD FOR THOUGHT!

    Posted by Dahlia April 4, 09 09:15 PM
  1. THE NEW "D0RA" iS CUTE, SMART, AND STiLL THE SAME AS THE 0LD 0NE. i TH0UqHT THAT "qR0WiNq UP WAS A PART 0F LiFE, AND NATURAL!!! D0 y0U WANT y0UR KiDSz T0 STAy 3, 4, AND 5+ yEARSz 0LD F0REVER??? PE0PLE WE HAVE T0 ACt qR0WN UP HERE!!

    Posted by D0MiNiQUE LEWiS April 7, 09 03:03 PM
  1. all of you people really need to calm down, the new dora is not "sexy" she just looks a little older and happier. personally I think that the new dora looks amazing. and seriously i think that it is about time that she grew up. also its not like the new dora is going to be teaching the kids about puberty, just saving the planet *laughs*. the new dora is a great i dea and will turn out good for people like me who actually want to watch it. and for everyone else that is saying negative things they need to keep the comments to themselves. so please try to except the new dora. thank you

    Posted by madison April 10, 09 11:44 AM
  1. I'm a mom of 2 kids, 4 and 8 months old. My daughter adores Dora so much that even she's 4 and in the process of switching to princess, Dora is her first love. I think it would be best if the creators will maintain the old Dora as the only character of Dora. Though I also like the new Dora but it doesn't leave a trademark on a kid's life, something that will help them reminisce their childhood. Like sesame street, they never grew old, just increase in characters. Just make a new character out of Dora, but not Dora herself.

    Posted by Rishi April 16, 09 01:05 AM
  1. I don't think it's a good idea for Dora to ditch her friends. It's not a good example.

    Posted by Anonomys April 20, 09 05:20 PM
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Lylah M. Alphonse is a member of the Boston Globe Magazine staff and mom and stepmom to five kids ranging in age from toddler to teen. In addition to writing for Child Caring, she also writes about juggling a full-time career and parenthood at The 36-Hour Day, and about everything else at Write. Edit. Repeat. When she's not glued to the computer or solving a kid-related crisis, she's in the kitchen or, occasionally, asleep.
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Barbara F. Meltz is a freelance writer, parenting consultant and author of "Put Yourself in Their Shoes; Understanding How Your Children See the World." A former Globe staff writer, she wrote the weekly "Child Caring" column for 19 years. That column earned her many awards, including the 2008 American Psychological Association Print Excellence award. Barbara is available as a speaker for parent groups.
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