Cole’s top-level corner space on the building where his offices are located on the far west side of Manhattan provides a view of the Hudson River. But one gets the sense that he spends a lot of time in the elevator, starting many days in the new digital photo studio in the basement and then moving upstairs to sample production rooms and then the showrooms, which are divided by brand, gender and vibe. An electric guitar and skateboard hang on the walls of the more casual Reaction room. There are more books for the Collection customer.
‘‘We are trying to speak to the consumer by their lifestyle. We are trying to match product to their lifestyle, and that’s what brings it to life now,’’ Cole says. ‘‘Doing it this way forces you to know those people that we’re trying to sell to. We all have to know this guy and we all have to like this guy.’’
Samantha Critchell tweets fashion at (at)AP_Fashion and can be reached at (at)Sam_Critchell.